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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Figure 17-1 Above Depicts the Communication Process,which Consists of Ten
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Figure 17-1 Above Depicts the Communication Process,which Consists of Ten

Question 166

Question 166

Multiple Choice

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J") .The position labeled "E" is referred to as __________.


A) the source
B) the message
C) the fields of experience
D) feedback
E) the receiver

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