Solved

Which of the Following Is an Inherent Weakness of Direct

Question 168

Multiple Choice

Which of the following is an inherent weakness of direct marketing?


A) it is a low cost means of reaching the target market
B) its messages may differ between direct mailings,confusing the target market
C) it is expensive and time consuming to develop and maintain a database
D) it is difficult to get media cooperation
E) it can lead to promotion wars

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q108: Figure 17-5<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB1242/.jpg" alt="Figure 17-5

Q142: An important factor in developing successful IMC

Q163: In Figure 17-4 above,the black line "D"

Q166: Figure 17-1 above depicts the communication process,which

Q167: In the postpurchase stage of the consumer

Q170: A source refers to<br>A)any paid form of

Q182: Consumers who read,hear,or see the message sent

Q195: The outcome of a direct marketing offer

Q197: Procter & Gamble introduced Old Spice High

Q244: By taking consumer expectations into consideration, integrated