Direct Marketing Refers to

Multiple Choice

Direct marketing refers to

A) individualized communications programs specifically designed with a single customer in mind because the item being sold is unique to that customer.
B) a promotion alternative that uses direct communication with consumers to generate a response in the form of an order,a request for further information,or a visit to a retail outlet.
C) communication between a seller and a prospective buyer that can include face-to-face,telephone,and interactive electronic communication.
D) a sales strategy whereby the exchange takes place at the time of engagement,such as selling produce at a local farmer's market.
E) a form of communication management that seeks to influence the feelings,opinions,or beliefs held by customers,prospective customers,stockholders,suppliers,employees,and other publics about a company and its products or services.