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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    In the Prepurchase Stage of the Consumer Purchase Decision Process,which
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In the Prepurchase Stage of the Consumer Purchase Decision Process,which

Question 109

Question 109

Multiple Choice

In the prepurchase stage of the consumer purchase decision process,which promotional element is MOST IMPORTANT?


A) public relations
B) communication
C) advertising
D) sales promotion
E) personal selling

Correct Answer:

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