The Product Life Cycle Refers to __________

Multiple Choice

The product life cycle refers to __________.

A) the average life span of a product
B) a concept that describes the stages a new product goes through from product concept to commercialization
C) a concept that describes the stages a product goes through in the marketplace-early growth,accelerated development,maturity,and decline
D) a concept that describes the stages a product goes through in the marketplace-introduction,growth,maturity,and decline
E) the amount of time it takes a product innovation to completely diffuse in the marketplace