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A New Product or Service Protocol Refers to

Question 172

Multiple Choice

A new product or service protocol refers to


A) the standardized procedures a firm follows for the inception,design,manufacturing,promotion,and distribution of a new product.
B) a formalized statement of intent regarding what will be sold,to whom it will be sold,and by whom it will be sold.
C) maintaining compliance with all licensing,manufacturing,and distribution standards established by the U.S.Federal Trade Commission (FTC) .
D) a statement that identifies: (1) a well-defined target market; (2) specific customers' needs,wants,and preferences;and (3) what the product or service will be and do to satisfy consumers.
E) the raw unwritten ideas to produce a single commercially successful new product.

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