Simulated Test Markets (STMs)are Often Run in Shopping Malls Where

Multiple Choice

Simulated test markets (STMs) are often run in shopping malls where consumers are

A) asked how much a person is willing to pay for an unfamiliar item.
B) asked whether they saw the firm's advertising campaign.
C) questioned about how often they are likely to shop in that particular location.
D) asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
E) questioned to identify who uses the product class being tested.