One Reason New Products Fail Is That Although Most Major

Multiple Choice

One reason new products fail is that although most major corporations use a formal decision making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

A) written protocol
B) Stage-Gate^® process
C) cross-functional team
D) prototype test
E) test market