A 3M Researcher Worked with University Students to Develop the Post-It^®

Multiple Choice

A 3M researcher worked with university students to develop the Post-it^® Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?

A) idea generation
B) screening and evaluation
C) business analysis
D) new-product strategy development
E) concept testing