Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

Multiple Choice

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Operations and production synergies and efficiencies run __________.

A) horizontally across the rows
B) vertically down the columns
C) between full meals and snacks
D) diagonally from top-left to bottom-right of a market-product grid
E) both horizontally and vertically depending upon the marketing action