The Belsen Interview Is a Means of Pretesting Media Surveys

Multiple Choice

The Belsen interview is a means of pretesting media surveys.It gathers facts and figures by asking people about their attitudes,beliefs,and awareness of various media.With this technique,a respondent is interviewed twice-first by an interviewer using the proposed survey and then by a different interviewer,who asks questions about the survey itself.The Belsen interview uses __________ data.

A) questionnaire
B) secondary
C) intercept
D) observational
E) synergistic