DirectProtect Is an Insurance Provider That Uses Telemarketers Rather Than

Multiple Choice

DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell its insurance and deal with claims.It wants to introduce its product into new markets,but before it does so,it wants to have a prediction of how successful its sales efforts will be.The first thing researchers did was invite in a group of eight insured people to talk about home and auto insurance.Their conversations were recorded and later analyzed to determine if there were any differences between customers from different markets.This was an example of a(n)

A) experiment.
B) focus group.
C) panel.
D) evaluative interview.
E) depth interview.