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    Exam 8: Marketing Research: From Customer Insights to Actions
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    ________ Surveys Are Usually Biased Because Those Most Likely to Respond
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________ Surveys Are Usually Biased Because Those Most Likely to Respond

Question 233

Question 233

Multiple Choice

________ surveys are usually biased because those most likely to respond are those who have had especially positive or negative experiences with the product or brand.


A) Personal interview
B) Online
C) Telephone
D) Fax
E) Mail

Correct Answer:

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