Multiple Choice
McDonald's constantly tries new ventures, such as its upscale sandwich stores in New York and the United Kingdom, Pret A Manger. It is not afraid to take risks based on
A) product research.
B) potential profitability per product.
C) competitive activity.
D) customer trends.
E) market share by sub-brand.
Correct Answer:
Verified
Correct Answer:
Verified
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