Exam 3: Collecting Information and Forecasting Demand

During a recession, the market demand curve, which is a function of marketing expenditure, ________.

Consumers belonging to the same ethnic group have identical tastes and preferences.

Suppose Redbus, a player in the small car market, is planning to launch its new range of hybrid cars. It decides to estimate the future demand for its new car before launching it in the market. If interviewing consumers is not practical, what alternative technique might it resort to?

Of the following, which country received the highest score on the Greendex sustainable consumption index, which suggests they minimize their environmental impact via decisions made about transportation, household energy, resource use, and food/good consumption?

Companies can prepare as many as ________ different types of demand estimates.

Jeanine would like to own a Mercedes but is unable to afford one at this time. Jeanine is part of the ________ market for this product.

In the United States, people born between the years ________ are called baby boomers.

A ________ is a "large social, economic, political, and technological change that is slow to form, and once in place, influences us for some time - between seven and ten years, or longer."

Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions, making them very difficult to change by marketers.

Suppose the people of Greenworld, an island in the southwest Pacific, are primarily involved in the direct procurement of edible plants and animals from the wild, foraging and hunting without significant recourse to the domestication of either. On the contrary people in Newland, a country rich in petroleum resources, export petroleum to the industrial countries. Which of the two countries mentioned above is likely to offer greater marketing opportunities for luxurious goods and why?

Corporate environmentalism recognizes the need to integrate environmental issues into the firm's strategic plans.

When ConAgra learned that many mothers switched to time-saving meals and snacks when school started, it launched its "Seasons of Mom" campaign to help grocers adjust to seasonal shifts in household needs. Which of the eight possible actions to improve the quantity and quality of its marketing intelligence yielded this insight?

Suppose an individual buyer purchases three pairs of shoes each year at $50 each pair and that there are 50 million such consumers in the economy. Compute the total market potential for shoes.

Suppose 100 million people consume black tea every year, and an average consumer consumes 8 kgs of tea at an average price of $3 per kg. Compute the total market potential for tea.

The United States has one of the world's highest percentages of college-educated citizens. What can be the possible implications of this observation to the marketing environment of a US firm?

When its monitoring software spotted a Twitter post that went to 10,000 followers from an upset consumer who couldn't redeem a prize from a MyCoke rewards program, Coke quickly posted an apology on his Twitter profile and offered to help resolve the situation. This is an example of which of the following?

With an increase in marketing expenditure, market demand ________.

Because customers are not really concerned with timely delivery, customers are unlikely to differentiate between firms based on their order-to-payment cycles.

Companies with superior information enjoy a competitive advantage.

Industrial economies provide limited marketing opportunities for luxurious goods.