Exam 13: Setting Product Strategy

________ refers to data, information systems, and advice services that the seller offers to their buyers.

Guarantees are most effective when the product is well known and/or similar in performance to other brands in the market.

A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer's product mix has high ________.

If the physical product cannot be easily differentiated, the key to competitive advantage lies in the pricing of the related "services" provided by the manufacturer.

For ________ to be valued for products like vehicles and kitchen appliances, it should not be associated with an excessive price premium and the product must not be subject to rapid technological obsolescence.

Industrial-goods classifications based on terms of how the products enter the production process and their relative costs include such segments as materials and parts and capital items. Window cleaning services, consumable office supplies, personal computers, desks, paint, nails, and buckets are included in the classifications of industrial goods. List the other "classifications" including subclassifications for industrial goods.

________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

Explain the concepts of product-mix width, length, depth, and consistency.

Supplies can be classified as two kinds: heterogeneous supplies and homogeneous supplies.

In ________, the seller offers goods both individually and in bundles and often charges less for the "bundle" than for the individual products.

Which company launched Eco-Fina packaging for its water?

Line filling, if overdone, may result in self-cannibalization and increased customer loyalty.

Co-branding is when two or more well-known existing brands are combined into a joint product and/or marketed together in some fashion.

Delivery refers to how well a product or service is brought to the customer. It includes speed, ________, and care throughout the delivery process.

Which of the following are tangible goods that normally survive many uses?

Purchasers of theatre tickets receive a 20 percent discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing?

Colleges all over the country - from Western Washington University to Brown University, the University of Vermont, and the University of California at Berkeley - are encouraging the sale of plain bottled water.

What are the key guidelines for managing luxury brands?

Ideal ________ would exist if users could fix the product themselves with little cost in money or time.