Exam 3: Collecting Information and Forecasting Demand

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually live more frugally, drive smaller cars, and wear simpler clothing.

Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets.

Organix Internationals LLC is planning to introduce its new range of breakfast cereals. List the different product levels that it considers while formulating the demand estimates for the new product.

Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

Abby lives in a suburb of Atlanta with her three children. She is part of the biggest household change this decade, which was ________.

Which of the following represents a raw-material-exporting economy?

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually eat, dress, and live well.

The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________.

The demand estimates of an organization comprise five space levels: world, country, region, territory, and ________.

Companies can prepare as many as ________ different types of demand estimates.

A ________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors.

Mandatory recycling laws have boosted the recycling industry and launched dozens of new companies making new products from recycled materials. Which of the following most closely resembles this situation?

Which of the following economies provide limited opportunities to international marketers to develop product sales?

Marketers have little information about how consumption patterns vary across and within countries.

The distance between the market minimum and the market potential shows the overall product penetration percentage.

Which of the following would be the best illustration of a secondary belief or value?

A ________ is a conservative estimate of the expected volume of sales for a business, primarily for making purchasing, production, and cash flow decisions.

Demand estimates prepared by companies are based on four different time periods.

Simpsons, a manufacturer of air conditioners, finds that its sales potential is less than its market potential even when it spends a sufficient amount on advertisements and after sale services. What is the basic reason behind such an observation by the marketers of Simpsons?

Novamalt Inc., a manufacturer of health drinks, plans to introduce its new range of health drinks for women into the market. It involves a specialized marketing research firm to forecast the sales of this product. The research firm analyzes past buying behavior of customers and uses time-series analysis for making the sales forecasts. Which of the following information bases is being used by the research firm in this scenario?