Exam 3: Collecting Information and Forecasting Demand

Suppose Redbus, a player in the small car market, is planning to launch its new range of hybrid cars. It decides to estimate the future demand for its new car before launching it in the market. If interviewing consumers is not practical, what alternative technique might it resort to?

Why do companies need to search for practical means to harness renewable sources of energy like wind and water?

Suppose the Belgian government prohibits sale of cigarettes to people below 20 years of age. Who are likely to comprise the qualified available market for Dunhill, a manufacturer of herbal cigarettes in Belgium?

Suppose an individual buyer purchases three pairs of shoes each year at $50 each pair and that there are 50 million such consumers in the economy. Compute the total market potential for shoes.

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.

Suppose Canon and Nikon are the only players in the digital camera industry. What can Canon do to acquire marketing intelligence?

What is a marketing intelligence system? How can marketing intelligence data be collected?

The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.

In the first two-and-a-half years of the iPad's existence, Apple sold ________ million units worldwide.

Competitive intelligence gathering is inherently illegal and unethical.

If the ratio between current and potential levels of market demand is close to one, what can you infer about the industry's market-penetration index and the growth potential of the firms in the industry?

Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' views of ________.

Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?

During a recession, the market demand curve, which is a function of marketing expenditure, ________.

When the government of any country restricts the sale of a particular commodity to certain groups - for example, restricting sales of alcohol to individuals of age 21 and over - the eligible consumers who have income, interest, access, and qualification constitute the ________ market.

A ________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.

By equipping its sales force with handheld devices with barcode readers and Internet connections to speed inventory assessment, TaylorMade allows sales executives to have significantly more time to interact with their consumers. This is an example of the use of technology in improving ________.

There is a global trend toward an aging population.

A company can expect to expand its market share to a large extent when ________.

Which of the following is NOT one of the reasons consumers are concerned about privacy?