Exam 3: Collecting Information and Forecasting Demand

________ beliefs and values are passed from parents to children and reinforced by social institutions - schools, churches, businesses, and governments; they are very difficult to change.

Suppose Concrete Express, a cement manufacturing firm, finds that its sales have increased by 3 percent this year, while industry sales have increased by 5 percent. This implies that ________.

Only one level of industry marketing expenditure will actually occur. The market demand corresponding to this level is called the ________.

________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.

When a company is said to have engaged in "greenwashing," it means that the ________.

A company's sales potential would be equal to market potential if ________.

The available market is the set of consumers who have interest, income, and access to a particular offer.

Environmental regulations enforced by the government adversely affect automobile and steel manufacturing companies.

Crocs clogs, Elmo TMX doll, and Pokemon gifts and toys are examples of megatrends, which are unpredictable, short-lived, and without social, economic, and political significance.

The basis of cohort segmentation is that the experiences of key defining moments during the time when an individual becomes an adult can influence his or her values, preferences, and buying behaviors for the rest of his or her life.

The ________ market is the set of consumers with an adequate interest, income, and access to a particular offer.

Briefly describe the five main ways in which marketers can find relevant online information on competitors' strengths and weaknesses.

What is a marketing information system (MIS)? From what sources is the MIS developed?

The sales goal set for a product line, company division, or sales representative of an organization is called ________.

Corporate environmentalism recognizes the need to integrate environmental issues into the firm's strategic plans.

The United States has one of the world's highest percentages of college-educated citizens. What can be the possible implications of this observation to the marketing environment of a US firm?

Industrial economies provide limited marketing opportunities for luxurious goods.