Exam 3: Collecting Information and Forecasting Demand

Environmental laws imposed by the government may at times create new business opportunities.

A low market-penetration index indicates ________.

Consumers belonging to the same ethnic group have identical tastes and preferences.

The internal records system supplies results data, but the marketing intelligence system supplies ________ data.

Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the megatrend of the "rising Hispanic influence" in the United States. Explain this megatrend and indicate why it might be important to your company.

The ________ market is the set of consumers who are buying the company's product.

Briefly describe the methods of forecasting future demand on the basis of past sales.

Companies can practice targeted marketing by using ________, which are records of Web site usage stored on personal browsers.

Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential?

Which of the following is the largest contributor to global warming, contributing almost a quarter of the carbon dioxide in the environment?

Describe the steps in the order-to-payment cycle.

Suppose the people of Greenworld, an island in the southwest Pacific, are primarily involved in the direct procurement of edible plants and animals from the wild, foraging and hunting without significant recourse to the domestication of either. On the contrary people in Newland, a country rich in petroleum resources, export petroleum to the industrial countries. Which of the two countries mentioned above is likely to offer greater marketing opportunities for luxurious goods and why?

What are the different income-distribution patterns? How does income distribution in the economies affect the marketing decision of the firms?

Which of the following is true about the technology trends that marketers should monitor?

A possible unintended effect of business legislation is ________.

Population growth is highest in countries and communities that can least afford it.

Why is it necessary for firms to execute the steps of the order-to-payment cycle quickly and accurately?

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ are a major market for movies, music, surfing, and camping.

A fad is more predictable and durable than a trend.

Discuss the impact of tougher environmental regulations on businesses, citing examples whenever possible. Also, point out opportunities, if any, presented by these regulations.