Exam 8: Identifying Market Segments and Targets

According to the VALS segmentation system,________ are successful,sophisticated,and have high self-esteem.They have cultivated tastes with preferences for upscale,niche products and services..

When Amy goes shopping for clothes,she goes into every store in the mall looking for the best deal.She is very price-conscious.On the basis of loyalty status,Amy can be described as ________.

Purchasing approaches segmentation variables in the business marketplace include technology,user and nonuser status,and general purchasing policies.

A flexible market offering consists of two parts.Identify and describe these two parts.

To meet the ________ criterion of useful market segments,it must be possible to formulate effective programs for attracting and serving the segments.

Characterize psychographic segmentation.

Anderson and Narus have urged marketers to present flexible market offerings to all members of a segment.A flexible market offering consists of two parts.Which part contains the product and service elements that all segment members value?

When a symphony orchestra targets people who have broad cultural interests,rather than only those who regularly attend concerts,the orchestra is targeting ________.

________ is the science of using psychology and demographics to better understand consumers.

To be useful,market segments must rate favorably on five key criteria.What are those criteria?

If a buyer is loyal to two or three different brands of soap,this buyer's loyalty status can be described as being among the ________.

In segmenting its markets,an aluminum company first looked at which end-use market to serve: automobile,residential,or beverage containers.This is an example of ________.

Give an example of how a company might target products to children in an ethical way.

If an organization's marketing department wished to create "segment storyboards" to test the attractiveness of each segment's positioning strategy,this action would most likely occur in the ________ step of the segmentation process.

Coca Cola's original marketing strategy that offered a single drink Coca Cola Classic in a single sized bottle with the advertising theme "Coke is it," is an example of ________ marketing.

Marketers usually identify niches by ________.

Men and women tend to have different ________________________,based partly on genetic make-up and partly on socialization.

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

What is geoclustering?

A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order.Which of the following major segmentation variables would the marketer most likely use to assist with the task?