Question 1

A company must make payments each month for rent,heat,interest,and salaries.These are ________.

Accepted Answer

A) total costs 
B) fixed costs 
C) variable costs 
D) opportunity costs 
E) target costs 
A) total costs 
B) fixed costs 
C) variable costs 
D) opportunity costs 
E) target costs

Question 2

Pepsi Co.sold its cola syrup to Japan and agreed to buy Japanese Sake at a certain rate for sale in the United States for the next 5 years.What kind of a countertrade did both the parties indulge in?

Accepted Answer

Both the parties indulged in a

Question 3

The first step in estimating demand is to ________.

Accepted Answer

A) analyze competitors' cost 
B) select a pricing method 
C) understand what affects price sensitivity 
D) calculate fixed costs 
E) decipher the experience curve 
A) analyze competitors' cost 
B) select a pricing method 
C) understand what affects price sensitivity 
D) calculate fixed costs 
E) decipher the experience curve

Question 4

Companies who believe that a higher sales volume leads to lower unit costs and higher long-run profits are attempting to ________.

Accepted Answer

A) maximize their market share 
B) skim the market 
C) become a product-quality leader 
D) merely survive in the market 
E) maximize their current profits 
A) maximize their market share 
B) skim the market 
C) become a product-quality leader 
D) merely survive in the market 
E) maximize their current profits

Question 5

The airline and hospitality industries use ________,by which they offer discounted but limited early purchases,higher-priced late purchases,and the lowest rates on unsold inventory just before it expires.

Accepted Answer

A) special-customer pricing 
B) yield pricing 
C) cash rebates 
D) location pricing 
E) customer-segment pricing 
A) special-customer pricing 
B) yield pricing 
C) cash rebates 
D) location pricing 
E) customer-segment pricing

Question 6

Price elasticity depends upon the magnitude and direction of the contemplated price change.

Accepted Answer

A) True 
 B)False

Question 7

Consumers are less price-sensitive ________.

Accepted Answer

A) to high cost items 
B) when they frequently change their buying habits 
C) when there are more substitutes 
D) when there are more competitors 
E) when they do not readily notice higher prices 
A) to high cost items 
B) when they frequently change their buying habits 
C) when there are more substitutes 
D) when there are more competitors 
E) when they do not readily notice higher prices

Question 8

Experience-curve pricing ________.

Accepted Answer

A) assumes competitors are weak followers 
B) allows products to project a high quality image 
C) is applicable only to manufacturing costs 
D) focuses on reducing fixed costs 
E) is generally risk-free 
A) assumes competitors are weak followers 
B) allows products to project a high quality image 
C) is applicable only to manufacturing costs 
D) focuses on reducing fixed costs 
E) is generally risk-free

Question 9

If firms wish to maximize their market share,they should opt for market-skimming pricing.

Accepted Answer

A) True 
 B)False

Question 10

When museums charge a lower admission fee to students and senior citizens,such a form of price discrimination is known as ________.

Accepted Answer

A) location pricing 
B) channel pricing 
C) customer-segment pricing 
D) special-customer pricing 
E) loss-leader pricing 
A) location pricing 
B) channel pricing 
C) customer-segment pricing 
D) special-customer pricing 
E) loss-leader pricing

A company must make payments each month for rent,heat,interest,and salaries.These are ________.

Pepsi Co.sold its cola syrup to Japan and agreed to buy Japanese Sake at a certain rate for sale in the United States for the next 5 years.What kind of a countertrade did both the parties indulge in?

The first step in estimating demand is to ________.

Companies who believe that a higher sales volume leads to lower unit costs and higher long-run profits are attempting to ________.

The airline and hospitality industries use ________,by which they offer discounted but limited early purchases,higher-priced late purchases,and the lowest rates on unsold inventory just before it expires.

Price elasticity depends upon the magnitude and direction of the contemplated price change.

Consumers are less price-sensitive ________.

Experience-curve pricing ________.

If firms wish to maximize their market share,they should opt for market-skimming pricing.

When museums charge a lower admission fee to students and senior citizens,such a form of price discrimination is known as ________.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Gathering Information and Forecasting Demand

Conducting Marketing Research

Creating Customer Value,satisfaction,and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Designing and Managing Marketing Channels and Value Networks

Managing Retailing,wholesaling,and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations

Managing Digital Communications: Online, social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

Filters

Exam 14: Developing Pricing Strategies and Programs

A company must make payments each month for rent,heat,interest,and salaries.These are ________.

Pepsi Co.sold its cola syrup to Japan and agreed to buy Japanese Sake at a certain rate for sale in the United States for the next 5 years.What kind of a countertrade did both the parties indulge in?

The first step in estimating demand is to ________.

Companies who believe that a higher sales volume leads to lower unit costs and higher long-run profits are attempting to ________.

The airline and hospitality industries use ________,by which they offer discounted but limited early purchases,higher-priced late purchases,and the lowest rates on unsold inventory just before it expires.

Price elasticity depends upon the magnitude and direction of the contemplated price change.

Consumers are less price-sensitive ________.

Experience-curve pricing ________.

If firms wish to maximize their market share,they should opt for market-skimming pricing.

When museums charge a lower admission fee to students and senior citizens,such a form of price discrimination is known as ________.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Gathering Information and Forecasting Demand

Conducting Marketing Research

Creating Customer Value,satisfaction,and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Designing and Managing Marketing Channels and Value Networks

Managing Retailing,wholesaling,and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations

Managing Digital Communications: Online, social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

Filters