Exam 8: Identifying Market Segments and Targets

Newlyweds in the United States buy more in the first six months than an established household does in five years.Newlyweds are an example of a(n)________ segment.

A flexible market offering consists of two parts.Identify and describe these two parts.

Pete always buys Purina dog food for his dog because he believes that it is the best value for the nutritional content.Pete's loyalty status is best described as ________.

If a buyer is loyal to two or three different brands of soap,this buyer's loyalty status can be described as being among the ________.

All of the following are disadvantages of customerization EXCEPT that ________.

According to PRIZM,the ________ cluster is characterized as being in their late forties and fifties,college-educated,upper-middle-class homeowners that married late and are still raising children in comfortable suburban subdivisions and are still pursuing kid-centered lifestyles?

As a brand manager you have decided to use the ________ full market coverage approach in marketing to your customers,whereby your firm will operate in several market segments and design different products for each segment.

A marketer glances at this month's market-preference pattern diagram and notices that all of the customers are grouped in the middle of the diagram;therefore,customers are exhibiting clustered preferences.

A ________ consists of two parts: a naked solution and discretionary options.

With respect to market offerings,if a marketer emphasizes a naked solution,he or she is emphasizing the product and service elements that all segment members value.

According to the ________ criterion for useful market segments,a segment should be the largest possible homogenous group worth going after with a tailored marketing program.

To meet the ________ criterion of useful market segments,it must be possible to formulate effective programs for attracting and serving the segments.

Volkswagen concentrates on the small-car market and Porsche on the sports car market.These would be examples of what is called ________.

The chief disadvantage to a firm that decides to follow a product specialization strategy in selecting target markets is that ________.

Regardless of the type of segmentation scheme used,the key is adjusting the marketing program to recognize ________.

The text describes five possible patterns for target market selection.Describe the pattern called selective specialization.

Identify the five decisional roles people can play in the buying decision.

Those who favor localized marketing see national advertising as wasteful because ________.

When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes,equipment,and clothing to many of them,Nike is using which of the following marketing formats?

Identify three ways that shopping behaviors differ between men and women.