Question 1

What are some of the potential consumer benefits to purchasing items online?

Accepted Answer

Consumers can potentially save on the ac

Question 2

A(n)________ occurs when customers decide that two different brands of pain reliever have the same product quality because they have basically the same product characteristics and similar prices.

Accepted Answer

A) clouding effect 
B) assimilation effect 
C) bundling effect 
D) contrast effect 
E) price-placebo effect 
A) clouding effect 
B) assimilation effect 
C) bundling effect 
D) contrast effect 
E) price-placebo effect

Question 3

The Robinson-Patman Act does NOT include regulations that ________.

Accepted Answer

A) apply to resellers 
B) protect final consumers 
C) prohibit selling the same product to different retailers at different prices 
D) prohibit offering such "extras" as discounts,rebates,premiums,and coupons to some but not all customers 
E) prohibit price discrimination in interstate commerce 
A) apply to resellers 
B) protect final consumers 
C) prohibit selling the same product to different retailers at different prices 
D) prohibit offering such "extras" as discounts,rebates,premiums,and coupons to some but not all customers 
E) prohibit price discrimination in interstate commerce

Question 4

The average price Xerox charged when it introduced the first stand-alone fax machine was $12,700.This premium price was a way for Xerox to recoup some of the research and development costs that went into production.Xerox used ________.

Accepted Answer

A) a skimming price 
B) a trial price 
C) penetration pricing 
D) prestige pricing 
E) target costing 
A) a skimming price 
B) a trial price 
C) penetration pricing 
D) prestige pricing 
E) target costing

Question 5

Trade or functional discounts are offered by manufacturers to which of the following?

Accepted Answer

A) channel intermediaries who perform wholesaling tasks that the manufacturer would otherwise have to perform 
B) consumers who earn a price reduction for buying in bulk 
C) intermediaries who pay their bills before they are due 
D) manufacturers that agree to exclusive distribution contracts 
E) the government market and other organizations that require bid proposals 
A) channel intermediaries who perform wholesaling tasks that the manufacturer would otherwise have to perform 
B) consumers who earn a price reduction for buying in bulk 
C) intermediaries who pay their bills before they are due 
D) manufacturers that agree to exclusive distribution contracts 
E) the government market and other organizations that require bid proposals

Question 6

________ are the per-unit costs of production that will fluctuate depending on how many units or individual products a firm produces.

Accepted Answer

A) Fixed costs 
B) Variable costs 
C) Average fixed costs 
D) Marginal costs 
E) Everyday costs 
A) Fixed costs 
B) Variable costs 
C) Average fixed costs 
D) Marginal costs 
E) Everyday costs

Question 7

When Home Depot stores entered the Canadian market,there were already stores providing similar services and products.To get people to try Home Depot,the chain deliberately sold merchandise below the price that the Canadians were used to.What type of pricing objective did Home Depot use?

Accepted Answer

A) market share 
B) profit 
C) competitive effect 
D) customer satisfaction 
E) image enhancement 
A) market share 
B) profit 
C) competitive effect 
D) customer satisfaction 
E) image enhancement

Question 8

Exchanges of nonmonetary value do not involve a price.

Accepted Answer

A) True 
 B)False

What are some of the potential consumer benefits to purchasing items online?

A(n)________ occurs when customers decide that two different brands of pain reliever have the same product quality because they have basically the same product characteristics and similar prices.

The Robinson-Patman Act does NOT include regulations that ________.

The average price Xerox charged when it introduced the first stand-alone fax machine was $12,700.This premium price was a way for Xerox to recoup some of the research and development costs that went into production.Xerox used ________.

Trade or functional discounts are offered by manufacturers to which of the following?

________ are the per-unit costs of production that will fluctuate depending on how many units or individual products a firm produces.

When Home Depot stores entered the Canadian market,there were already stores providing similar services and products.To get people to try Home Depot,the chain deliberately sold merchandise below the price that the Canadians were used to.What type of pricing objective did Home Depot use?

Exchanges of nonmonetary value do not involve a price.

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

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Exam 10: Price: What Is the Value Proposition Worth

What are some of the potential consumer benefits to purchasing items online?

A(n)________ occurs when customers decide that two different brands of pain reliever have the same product quality because they have basically the same product characteristics and similar prices.

The Robinson-Patman Act does NOT include regulations that ________.

The average price Xerox charged when it introduced the first stand-alone fax machine was $12,700.This premium price was a way for Xerox to recoup some of the research and development costs that went into production.Xerox used ________.

Trade or functional discounts are offered by manufacturers to which of the following?

________ are the per-unit costs of production that will fluctuate depending on how many units or individual products a firm produces.

When Home Depot stores entered the Canadian market,there were already stores providing similar services and products.To get people to try Home Depot,the chain deliberately sold merchandise below the price that the Canadians were used to.What type of pricing objective did Home Depot use?

Exchanges of nonmonetary value do not involve a price.

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters