Exam 10: Price: What Is the Value Proposition Worth

Which of the following is NOT a type of pricing objective?

A list price is also referred to as a ________.

Why is price lining a good practice for retailers?

What is the first step a marketer should take to estimate a product's potential sales?

Some retailers advertise items at very low prices or even below cost just to get customers into the store.The rationale for implementing this ________ strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices.

Another name for F.O.B.factory pricing is ________ pricing.

In which type of pricing is the selling price based on an estimate of volume or quantity a firm can sell in different markets at different prices?

Explain how prestige products may relate to some customers' feelings of self-worth.What is an example of a prestige product?

Joe Bergerson makes and sells maple racks for cooling cakes and cookies.Joe knows that it costs $15 to make one rack,and he wants to earn a 25 percent profit on each rack.Which approach to pricing is Joe most likely to use?

Which of the following occurs when manufacturers or wholesalers attempt to force retailers to charge a certain price for their products?

With target costing,marketers first ________ and then ________.

The most common cost-based approach to pricing is ________.

As a manufacturer increases price,the ________ drops.

Explain the concept of price bundling.Why would a retailer implement this pricing strategy? Give one example of this strategy being implemented.

In a(n)________,sellers compete for the right to provide a product to a buyer.

When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers,the company was using a(n)________ strategy.

Sellers should know that the less elastic the demand for their product,the more advantageous it is for them to ________.

When a major moving van company sells accessory products (boxes,bubble wrap,etc. )that must be used in moving a household's furniture,the company is practicing captive pricing.

Swatch surveyed the market and identified an unserved segment of watch buyers.Using these results,Swatch created a watch at a price consumers were willing to pay.The unorthodox order of this marketing mix decision is an example of ________.

When Circuit Town Electronics sets its televisions at three price levels of $699,$899,and $1,099,it is most likely using ________.