Question 1

Marketers classify convenience products as ________.

Accepted Answer

A) staple products,impulse products,and emergency products 
B) specialty products,shopping products,and unsought products 
C) core products,actual products,and augmented products 
D) generic products and branded products 
E) attribute-based products and price-based products 
A) staple products,impulse products,and emergency products 
B) specialty products,shopping products,and unsought products 
C) core products,actual products,and augmented products 
D) generic products and branded products 
E) attribute-based products and price-based products A

Question 2

What are the disadvantages and advantages associated with test marketing?

Accepted Answer

The disadvantages of test marketing are high costs;the competitor getting a free and early look at the product,the introductory price,and the intended promotional strategy;and the competitor getting an opportunity to enter the market first with a competing product.The advantages of test marketing are the opportunity to evaluate and improve the marketing program,to discover a need to improve the product itself,or to discover that the new product idea will not succeed and the product should be abandoned before more costs are incurred.

Question 3

Business analysis for a new product begins with assessing how the new product will fit the firm's total product mix.

Accepted Answer

A) True 
 B)False  True

Question 4

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Accepted Answer

A) True 
 B)False

Question 5

Bossa Nova founder and CEO Alton Johnson was fascinated with the fruits of Brazil,a fascination that led him to develop juices with these new fruit flavors for the American market.Johnson's interest in Brazilian fruits is an example of ________.

Accepted Answer

A) idea screening 
B) idea generation 
C) concept testing 
D) product development 
E) product manufacturing 
A) idea screening 
B) idea generation 
C) concept testing 
D) product development 
E) product manufacturing

Question 6

Test marketing is an inexpensive way to predict whether a new product will be a success.

Accepted Answer

A) True 
 B)False

Question 7

The purchase of a shopping product typically involves habitual consumer decision making.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is the best example of a nondurable good?

Accepted Answer

A) a dishwasher 
B) a book shelf 
C) a freezer 
D) a newspaper 
E) a file cabinet 
A) a dishwasher 
B) a book shelf 
C) a freezer 
D) a newspaper 
E) a file cabinet

Question 9

What are the phases involved in the development of a new product?

Accepted Answer

There are seven phases in the developmen

Question 10

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

Accepted Answer

A) Commercialization 
B) Product testing 
C) Product adoption 
D) Diffusion 
E) Positioning 
A) Commercialization 
B) Product testing 
C) Product adoption 
D) Diffusion 
E) Positioning

Question 11

The first step in the product adoption process is to create interest.

Accepted Answer

A) True 
 B)False

Question 12

A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively.They came up with an idea for a pair of blurry goggles.They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated.The first crude pair of blurry goggles developed by the entrepreneurs to show to prospective customers was a(n)________.

Accepted Answer

A) prototype 
B) component part 
C) synergistic model 
D) ideation 
E) patent 
A) prototype 
B) component part 
C) synergistic model 
D) ideation 
E) patent

Question 13

A(n)________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Accepted Answer

A) dynamically continuous innovation 
B) augmented product 
C) competitive innovation 
D) continuous innovation 
E) discontinuous innovation 
A) dynamically continuous innovation 
B) augmented product 
C) competitive innovation 
D) continuous innovation 
E) discontinuous innovation

Question 14

Consumers must engage in a great amount of learning to use a(n)________ because no similar product has ever been on the market.

Accepted Answer

A) dynamically continuous innovation 
B) augmented product 
C) competitive innovation 
D) continuous innovation 
E) discontinuous innovation 
A) dynamically continuous innovation 
B) augmented product 
C) competitive innovation 
D) continuous innovation 
E) discontinuous innovation

Question 15

Explain impulse products.Identify two challenges marketers may have regarding impulse products.

Accepted Answer

An impulse product is something people b

Question 16

________ are the last in the population to adopt a new product.

Accepted Answer

A) Laggards 
B) Late majority adopters 
C) Innovators 
D) Impulse buyers 
E) Dawdlers 
A) Laggards 
B) Late majority adopters 
C) Innovators 
D) Impulse buyers 
E) Dawdlers

Question 17

Which of the following adjectives best describes products that would be classified as goods?

Accepted Answer

A) nonperishable 
B) convenient 
C) disposable 
D) tangible 
E) heterogeneous 
A) nonperishable 
B) convenient 
C) disposable 
D) tangible 
E) heterogeneous

Question 18

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising,personal selling,and other marketing efforts.

Accepted Answer

A) Specialty products 
B) MRO products 
C) Unsought products 
D) Shopping products 
E) Staple products 
A) Specialty products 
B) MRO products 
C) Unsought products 
D) Shopping products 
E) Staple products

Question 19

During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?

Accepted Answer

A) idea generation 
B) marketing strategy development 
C) business analysis 
D) product concept development 
E) test marketing 
A) idea generation 
B) marketing strategy development 
C) business analysis 
D) product concept development 
E) test marketing

Question 20

For a veterinarian's office,the paper used to print payment receipts is an example of a(n)________.

Accepted Answer

A) repair product 
B) operating supply 
C) maintenance product 
D) component part 
E) raw material 
A) repair product 
B) operating supply 
C) maintenance product 
D) component part 
E) raw material

Marketers classify convenience products as ________.

What are the disadvantages and advantages associated with test marketing?

Business analysis for a new product begins with assessing how the new product will fit the firm's total product mix.

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Bossa Nova founder and CEO Alton Johnson was fascinated with the fruits of Brazil,a fascination that led him to develop juices with these new fruit flavors for the American market.Johnson's interest in Brazilian fruits is an example of ________.

Test marketing is an inexpensive way to predict whether a new product will be a success.

The purchase of a shopping product typically involves habitual consumer decision making.

Which of the following is the best example of a nondurable good?

What are the phases involved in the development of a new product?

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

The first step in the product adoption process is to create interest.

A(n)________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Consumers must engage in a great amount of learning to use a(n)________ because no similar product has ever been on the market.

Explain impulse products.Identify two challenges marketers may have regarding impulse products.

________ are the last in the population to adopt a new product.

Which of the following adjectives best describes products that would be classified as goods?

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising,personal selling,and other marketing efforts.

During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?

For a veterinarian's office,the paper used to print payment receipts is an example of a(n)________.

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters

Exam 8: Innovation and New Product Development

Marketers classify convenience products as ________.

What are the disadvantages and advantages associated with test marketing?

Business analysis for a new product begins with assessing how the new product will fit the firm's total product mix.

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Bossa Nova founder and CEO Alton Johnson was fascinated with the fruits of Brazil,a fascination that led him to develop juices with these new fruit flavors for the American market.Johnson's interest in Brazilian fruits is an example of ________.

Test marketing is an inexpensive way to predict whether a new product will be a success.

The purchase of a shopping product typically involves habitual consumer decision making.

Which of the following is the best example of a nondurable good?

What are the phases involved in the development of a new product?

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

The first step in the product adoption process is to create interest.

A(n)________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Consumers must engage in a great amount of learning to use a(n)________ because no similar product has ever been on the market.

Explain impulse products.Identify two challenges marketers may have regarding impulse products.

________ are the last in the population to adopt a new product.

Which of the following adjectives best describes products that would be classified as goods?

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising,personal selling,and other marketing efforts.

During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?

For a veterinarian's office,the paper used to print payment receipts is an example of a(n)________.

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters