Exam 11: Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics
Exam 1: Welcome to the World of Marketing150 Questions
Exam 2: Global, ethical, and Sustainable Marketing150 Questions
Exam 3: Strategic Market Planning150 Questions
Exam 4: Market Research148 Questions
Exam 5: Marketing Analytics: Welcome to the Era of Big Data135 Questions
Exam 6: Understand Consumer and Business Markets154 Questions
Exam 7: Segmentation,target Marketing,and Positioning150 Questions
Exam 8: Innovation and New Product Development150 Questions
Exam 9: Product II: Product Strategy,branding,and Product Management150 Questions
Exam 10: Price: What Is the Value Proposition Worth148 Questions
Exam 11: Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics149 Questions
Exam 12: Delivering the Customer Experience: Bricks and Clicks161 Questions
Exam 13: Promotion I: Advertising and Sales Promotion160 Questions
Exam 14: Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations155 Questions
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Grayville Rock and Gravel,located in a seaport town,sells rock,gravel,and sand to local markets.It has just been awarded a contract with a company 500 miles down the coast.Management should consider switching from truck to ________ transport to save money.
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(Multiple Choice)
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Correct Answer:
A
Explain channel power in a vertical marketing system.
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(Essay)
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Correct Answer:
One channel member owns the others,has contracts with them,or wields so much power that they must all cooperate.
Rack jobbers are important to both the producers and the customers of bulky products such as coal,oil,or lumber.
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(True/False)
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Correct Answer:
False
A restaurant that features a serve-yourself buffet,which eliminates the need for a full wait staff,is using disintermediation.
(True/False)
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Which of the following should be the first step in distribution planning?
(Multiple Choice)
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Which of the following are manufacturer-owned facilities that do not carry inventory but provide selling functions for the manufacturer in a specific geographic area?
(Multiple Choice)
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Burt can visit his local hardware store and buy one 4-inch paint brush and not the case of 24 brushes that the retailer had to buy.This is an example of how the channel of distribution facilitates ________.
(Multiple Choice)
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Which of the following is in place when a producer,dealer,wholesaler,retailer,or customer interacts with more than one type of channel?
(Multiple Choice)
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The theft and unauthorized repurposing of intellectual material via the Internet is called ________.
(Multiple Choice)
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A supply chain relies on profitable relationships all along the way.How might Walmart rely on its marketing partners in order to offer low prices?
(Essay)
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Producers benefit from using intermediaries because they ________.
(Multiple Choice)
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Wholesalers and retailers create efficiencies in the flow of goods from producer to end consumer by ________ when they provide a variety of products in one location.
(Multiple Choice)
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The owner of a grocery store wants to have non-food items delivered,priced,displayed,and inventoried by a wholesaler.Which type of wholesaler best fits the owner's needs?
(Multiple Choice)
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Which of the following is most likely exclusively distributed?
(Multiple Choice)
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Through a process of ________,traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.
(Multiple Choice)
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What type of utility does warehousing provide to consumers by holding onto products until consumers need them?
(Multiple Choice)
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Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world.Speed of delivery to distant markets is a must.Management should use ________ as its main carrier.
(Multiple Choice)
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Which of the following is another name for the channel leader?
(Multiple Choice)
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