Exam 6: Understanding Consumer and Business Buyer Behaviour

According to the authors, which of the following statements is true regarding social class in Canada? Social class is more important in Canada than other countries such as the United States. Lines between social classes in the United States are fixed and rigid. Most Canadians see themselves as middle class. Manners and etiquette determine social class. People are relegated to a permanent class layer in Canada based on their birth right.

Juana looked at her September issue of Macleans magazine and did not see anything of interest.After her mother was diagnosed with bipolar disorder, she found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem.The September issue of the magazine became quite interesting to Juana due to ________. subliminal messaging social factors selective attention the hierarchy of needs unconscious motivations

________ are groups to which an individual wishes to belong, as when a teenage hockey player hopes to play someday for the Canadian Olympic Hockey team. Membership groups Aspirational groups Leading adopter groups Leisure groups Social class groups

There is a trend in Canada toward rediscovering the flavour of regional cooking and the use of locally grown ingredients.People are choosing to spend hours in the kitchen using only the freshest ingredients to recreate local culinary traditions.This change in ________ is one of the reasons the number of farmers' markets in Canada has increased in recent years. life-cycle stage subculture lifestyle personality life-cycle

Bob's job description had been changed.The rationale for the changes made no sense to Bob when they were explained.Bob continued to perform most of his job duties as usual.He has engaged in ________. selective distortion selective attitude selective interpretation selective attention perceptual defense

Worthington Farm raises chickens.For years, it has used wooden coops for hauling its poultry to market.When Bob Worthington went to reuse some of his coops, he noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced.Worthington was at which stage of the business buying process when he decided to replace his old coops? problem recognition general need description product specification product value analysis performance review

The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase. perceived performance brand personality recognition consumer market service quality

People with a(n) ________ background are still the largest group among visible minorities in Canada. Hispanic African Aboriginal Asian Northern European

How does marketing through online social networks differ from more traditional marketing?

Why should marketers care about online social networks? Social networks provide opportunities to overwrite influencers' opinions. Social networks enable marketers to become part of consumer conversations. Social networks enable marketers to promote one-way messages. Social networks are an important fad. Social networks can replace all other forms of communicating with customers.

When a consumer learns about a new product for the first time and makes a decision to try it, the consumer is engaged in the alternative evaluation process.

You regularly purchase cleaning supplies for your custodial staff, using the same vendor and ordering relatively consistent amounts of the same products with each purchase.This is an example of a ________ situation. modified rebuy new task straight rebuy solution selling value analysis

The benefits of e-procurement include access to new suppliers, lower purchasing costs, and more time-efficient order processing and delivery.

Which of the following influences the goods and services purchased by a consumer? adoption process occupation dissonance-reducing buying behaviour opinion leaders education

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand? brand perception product image brand personality new product brand equity

Consumers learn about new products for the first time and make the decision to buy them during the ________. new product recognition adoption process evaluation process information search quality assessment

A business marketer normally deals with far fewer buyers than the consumer marketer does.

Each person's distinct personality influences his or her buying behaviour.Personality is usually described in terms of traits.What are these traits, and how do they affect the way people purchase items? Give at least one example.

People tend to interpret new information in a way that will support what they already believe.This is called ________. selective retention selective distortion selective attitude selective learning selective perception

What are the differences between innovators and early adopters?