Exam 4: Analyzing the Marketing Environment

The collection of larger societal forces affecting a company is referred to as _________. the macroenvironment the microenvironment the marketing environment the marketing mix the global environment

Tech trends should be tracked by marketers because technology can represent opportunities for the organization. threats to the organization. risks for the organization. both threats and opportunities for the organization. regulatory headaches.

According to Statistics Canada population projections, visible minorities could account for over ________ of the total population by 2031. 5% 10% 20% 30% 40%

Canadians are very mobile.Over the last half-decade, the Canadian population has shifted most heavily toward ________. the Atlantic provinces Ontario Western and Prairie provinces Quebec southern areas

When a company hires lobbyists to influence legislation affecting its industry, it is taking a reactive approach to the marketing environment.

According to your text, members of which of the following groups tend to be cosmopolitan and professional with higher than average incomes. Gen Xers LGBT Millennials Echo boomers Environmentalists

The number of ________ households is now growing faster than the number of ________ households. traditional; nontraditional large; traditional nontraditional; smaller nontraditional; traditional male-dominant; female-dominant

Today's marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.

This group is the wealthiest generation in Canadian history. Generation X Baby Boomers Millennials Seniors Tweens

Significant trends in the natural environment include shortages of raw materials, increased pollution, and decreased government intervention.

The youngest of Gen X are now in their ________. late 20s late 30s late 40s late 50s early 60s

Because of the growing diversity in Canada, companies are increasingly targeting minority market segments.

When the marketing manager Suzie Kwan discusses factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers, she is talking about the external marketing concept.

Which of the following statements about income distribution in Canada is true? In recent decades, the rich have gotten poorer. In recent decades, the middle class has gotten richer. In recent decades, the poor have gotten richer. The top 5 percent of Canadian earners account for almost 25% of all income. Incomes are generally equal across all visible minority groups.

How do baby boomers today differ from previous generations as they neared and reached their sixties?

What is cause-related marketing? Give two examples of the practice and explain why companies participate in cause-related marketing.

What is the cultural trend in how people view nature? How does this affect marketers?

As more and more Canadians are moving to "Census Metropolitan Areas," marketers can most reasonably assume that ________. geographic segmentation may be less critical rural populations will offer an expanding market there is an associated boom in the small office/home office market congested areas may become more ensnarled crime rates in metropolitan areas will increase

If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years. university enrollment beer and wine financial services the apparel industry the organic food industry

Which of the following factors is not part of the macroenvironment? demographics economics technology cultural forces intermediaries