Exam 6: Understanding Consumer and Business Buyer Behaviour

A ________ consists of the activities people are expected to perform according to the persons around them. motive role lifestyle life-cycle tradition

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors? postpurchase behaviour attitude of others cognitive dissonance alternative evaluation new product adoption

Increasingly this group of consumers are making their voices heard in the political arena and the marketplace. Aboriginal Canadians African Canadians French Canadians mature Canadians youth

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for? Activities, Interests, Opinions Activities, Involvement, Organizations Accommodation, Investment, Orientation Acknowledgement, Interests, Options Adoptions, Interests, Occupations

Generation Xers, who were born between 1965 and 1976, share the childhood experiences of higher parental divorce rates, recession, and corporate downsizing.They tend to care about the environment and value experience over acquisition.Generation Xers make up a ________. subculture social class social network life-cycle stage lifestyle

Pace Hardware uses Learningnow.com to improve sales force effectiveness and facilitate sharing of expertise.It allows Pace retailers to link with other Pace retailers to ask for managerial and marketing advice.It also allows Pace retailers to ask their suppliers about product usage, deliveries, and warranties, and it allows suppliers to send new-product information directly to Pace retailers.In this scenario, Pace Hardware is using a(n) ________. extranet intranet search engine trading exchange reverse auction

People cannot focus on all of the stimuli that surround them each day.A person's tendency to screen out most of the information to which he or she is exposed is called ________. selective retention selective distortion selective attitude selective attention selective perception

Bill thought he had received the best deal on his new car.Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available.Bill is experiencing ________. postpurchase culture selective perception cognitive dissonance purchase decision information evaluation