Exam 16: Managing Retailing, Wholesaling, and Logistics

ShoeZone is a shoe retailer with outlets across the country. The company is trying to reduce its inventory and warehousing costs, but needs to keep delivery speeds as short as possible. What can ShoeZone do to achieve this?

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Question 1

Correct Answer:

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More stocking locations mean goods can be delivered to customers more quickly, but warehousing
and inventory costs are higher. To reduce these costs, ShoeZone might centralize its inventory in
one place and use fast transportation to fill orders.

List some differentiation strategies retailers can use to compete successfully in the market.

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Question 2

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To better differentiate themselves and generate consumer interest, retailers can use the following strategies: (1) Feature exclusive national brands that are not available at competing retailers; (2) feature mostly private-label merchandise; (3) feature blockbuster distinctive merchandise events; (4) feature surprise or ever-changing merchandise; (5) feature the latest or newest merchandise first; (6) offer merchandise-customizing services; and (7) offer a highly targeted assortment.

Jake wants to open a Subway franchise in his small town. To do this, he must pay the company a ________ fee.

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Question 3

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Which of the following is an example of retailing?

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Question 4

E&OE wants to minimize inventory costs as far as possible. Explain one way by which it can achieve a near-zero inventory.

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Question 5

________ encompass sales forecasting, production planning, and inbound materials transportation.

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Question 6

Retailers can target their customers more effectively by using only a single channel to reach them.

(True/False)

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Question 7

Companies who want to carry near-zero inventory should build for order, not for stock.

(True/False)

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Question 8

Which of the following is a benefit of franchising for franchisees?

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Question 9

A large staff, along with a higher proportion of specialty goods and slower-moving items and many services, are usually features of ________ retailing.

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Question 10

Discount stores usually stock leftover goods, overruns, and irregular merchandise, sold at less than retail.

(True/False)

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Question 11

The lower price of generics is made possible by lower-cost labeling and packaging and minimal advertising, and sometimes lower-quality ingredients.

(True/False)

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Question 12

Differentiate between brokers and agents.

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Question 13

A superstore is a storeless retailer serving a specific clientele who are entitled to buy from a list of retailers that have agreed to give discounts in return for membership.

(True/False)

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Question 14

List the major types of limited-service wholesalers and explain how each type functions.

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Question 15

Companies are reducing their inventory costs by treating inventory items differently, positioning them according to risk and opportunity. High-risk, low-opportunity items are known as ________.

(Multiple Choice)

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Question 16

Consumers now receive sales offers through direct-mail letters and catalogs, television, cell phones, and the Internet. The nonstore-based retailers are taking business away from store-based retailers.

(True/False)

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Question 17

Which of the following is true of brokers?

(Multiple Choice)

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Question 18

List the four categories of non-store retailing and briefly explain each.

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Question 19

A franchise organization is a corporate retail organization.

(True/False)

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Question 20

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Exam 16: Managing Retailing, Wholesaling, and Logistics

ShoeZone is a shoe retailer with outlets across the country. The company is trying to reduce its inventory and warehousing costs, but needs to keep delivery speeds as short as possible. What can ShoeZone do to achieve this?

List some differentiation strategies retailers can use to compete successfully in the market.

Jake wants to open a Subway franchise in his small town. To do this, he must pay the company a ________ fee.

Which of the following is an example of retailing?

E&OE wants to minimize inventory costs as far as possible. Explain one way by which it can achieve a near-zero inventory.

________ encompass sales forecasting, production planning, and inbound materials transportation.

Retailers can target their customers more effectively by using only a single channel to reach them.

Companies who want to carry near-zero inventory should build for order, not for stock.

Which of the following is a benefit of franchising for franchisees?

A large staff, along with a higher proportion of specialty goods and slower-moving items and many services, are usually features of ________ retailing.

Discount stores usually stock leftover goods, overruns, and irregular merchandise, sold at less than retail.

The lower price of generics is made possible by lower-cost labeling and packaging and minimal advertising, and sometimes lower-quality ingredients.

Differentiate between brokers and agents.

A superstore is a storeless retailer serving a specific clientele who are entitled to buy from a list of retailers that have agreed to give discounts in return for membership.

List the major types of limited-service wholesalers and explain how each type functions.

Companies are reducing their inventory costs by treating inventory items differently, positioning them according to risk and opportunity. High-risk, low-opportunity items are known as ________.

Consumers now receive sales offers through direct-mail letters and catalogs, television, cell phones, and the Internet. The nonstore-based retailers are taking business away from store-based retailers.

Which of the following is true of brokers?

List the four categories of non-store retailing and briefly explain each.

A franchise organization is a corporate retail organization.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization for the Long Run

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