Exam 3: Collecting Information and Forecasting Demand

Population growth is highest in countries and communities that can least afford it.

There is a global trend toward an aging population.

Suppose Concrete Express, a cement manufacturing firm, finds that its sales have increased by 3 percent this year, while industry sales have increased by 5 percent. This implies that ________.

Jeanine would like to own a Mercedes but is unable to afford one at this time. Jeanine is part of the ________ for this product.

What are the two basic advantages that a company's marketers have in identifying significant changes in the market?

The ________ market is the set of consumers who are buying the company's product.

The United States has one of the world's highest percentages of college-educated citizens. What can be the possible implications of this observation to the marketing environment of a U.S. firm?

Firms whose products require ________ resources-oil, coal, platinum, zinc, silver-face substantial cost increases as depletion approaches.

The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.

When gathering marketing intelligence, companies often use the 2000 U.S. census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of 281+ million people. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

Suppose Redbus, a player in the small car market is planning to launch its new range of hybrid cars. It decides to estimate the future demand for its new car before launching it in the market. If interviewing consumers is not practical, what alternative technique might it resort to?

________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually live more frugally, drive smaller cars, and wear simpler clothing.

Companies can prepare as many as ________ different types of demand estimates.

A company's sales potential would be equal to market potential if ________.

Competitive intelligence gathering is inherently illegal and unethical.

A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?

________ is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period.

What does total market potential mean? How can it be estimated?

Novamalt Inc., a manufacturer of health drinks, plans to introduce its new range of woman health drinks into the market. It involves a specialized marketing research firm to forecast the sales of this product. The research firm analyzes past buying behavior of customers and uses time-series analysis for making the sales forecasts. Which of the following information bases is being used by the research firm in this scenario?