Exam 22: Managing a Holistic Marketing Organization for the Long Run

________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.

Served market share ________.

Appointing teams to manage customer-value-building processes and break down walls between departments is part of which of the following business practices?

Full costing allocates nontraceable common costs to marketing entities and has three major weaknesses. What are they?

Who is primarily responsible for efficiency control?

________ advocates argue that all costs must ultimately be imputed in order to determine true profitability.

The cost of operating the common manufacturing facility is a(n)_____.

Which of the following is true of building a creative marketing organization?

In order to promote ethical cultures, companies should do all of the following EXCEPT ________.

What is sustainability? How is it related to the concept of greenwashing?

Transforming into a true market-driven company involves organizing around products.

Some business practices, such as deceptive advertising, exclusive dealing, and predatory competition, sharply divide critics regarding whether they are clearly unethical or illegal.

The manufacturer launches a brand building advertising campaign. The campaign does not promote any one specific car but is aimed at promoting the company as a whole. Which type of cost does this fall under?

Cause marketing has a particularly interested audience in civic-minded ________.

Many companies focus on multiple cause-related marketing programs to simplify execution and maximize impact.

________ involves studying "best practice companies" to improve performance.

Top and middle management are primarily responsible for ________.

Often, the more committed a company is to sustainability and environmental protection, the more dilemmas that can arise.

In the context of overall market share, customer loyalty refers to the percentage of all customers who buy from the company.

Suicide is one of the leading causes of death worldwide. Develop the possible objectives of a social marketing campaign which aims to change people's cognitions, values, behaviors, and actions related to suicide.