Question 1

The major product line decision involves ________.

Accepted Answer

A) line stretching 
B) moving the line upward or downward 
C) product line filling 
D) product line length 
E) product packaging 
A) line stretching 
B) moving the line upward or downward 
C) product line filling 
D) product line length 
E) product packaging

Question 2

________ are less frequently purchased consumer products and services that customers compare carefully on suitability,quality,price and style.Consumers spend much time and effort in gathering information and making comparisons about these products.

Accepted Answer

A) Shopping products 
B) Convenience products 
C) Unsought products 
D) Industrial products 
E) Line extensions 
A) Shopping products 
B) Convenience products 
C) Unsought products 
D) Industrial products 
E) Line extensions

Question 3

Many companies now use a combination of phone,email,fax,internet,and other technologies to provide ________ that were not possible previously.

Accepted Answer

A) labelling information 
B) brand equity 
C) support services 
D) packaging advantages 
E) product mixes 
A) labelling information 
B) brand equity 
C) support services 
D) packaging advantages 
E) product mixes

The major product line decision involves ________.

________ are less frequently purchased consumer products and services that customers compare carefully on suitability,quality,price and style.Consumers spend much time and effort in gathering information and making comparisons about these products.

Many companies now use a combination of phone,email,fax,internet,and other technologies to provide ________ that were not possible previously.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters

Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers

The major product line decision involves ________.

________ are less frequently purchased consumer products and services that customers compare carefully on suitability,quality,price and style.Consumers spend much time and effort in gathering information and making comparisons about these products.

Many companies now use a combination of phone,email,fax,internet,and other technologies to provide ________ that were not possible previously.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters