Question 1

Wholesalers that are owned by farmer-members who assemble farm products to sell in local markets are known as ________.

Accepted Answer

A) producers' cooperatives 
B) truck wholesalers 
C) produce wholesalers 
D) cash-and-carry cooperatives 
E) None of the above. 
A) producers' cooperatives 
B) truck wholesalers 
C) produce wholesalers 
D) cash-and-carry cooperatives 
E) None of the above. A

Question 2

The main supply chain functions focusing on the customer end include which of the following ?

Accepted Answer

A) warehousing 
B) inventory management 
C) transportation 
D) logistics information management 
E) All of the above. 
A) warehousing 
B) inventory management 
C) transportation 
D) logistics information management 
E) All of the above. E

Question 3

The most common type of agent wholesaler is ________.

Accepted Answer

A) limited service wholesaler 
B) merchant wholesaler 
C) broker 
D) manufacturers' agent 
E) subcontracted salesforce 
A) limited service wholesaler 
B) merchant wholesaler 
C) broker 
D) manufacturers' agent 
E) subcontracted salesforce D

Question 4

A company using just-in-time (JIT)logistics carries only small inventories and uses sophisticated forecasting along with flexibly delivery so that supplies of new stock arrive only when they are needed.

Accepted Answer

A) True 
 B)False

Question 5

An advantage of a vertical marketing network (VMN)over a conventional distribution channel is that it acts as a ________ system.

Accepted Answer

A) unified 
B) democratic 
C) socially responsible 
D) customer-driven 
E) task-driven 
A) unified 
B) democratic 
C) socially responsible 
D) customer-driven 
E) task-driven

Question 6

The wholesaler who represents two or more manufacturers of related lines is called a ________.

Accepted Answer

A) broker 
B) manufacturer's agent 
C) commission agent 
D) selling agent 
E) contractor 
A) broker 
B) manufacturer's agent 
C) commission agent 
D) selling agent 
E) contractor

Question 7

The ________ carries digital products from producer to customer via satellite,cable or copper wire.

Accepted Answer

The answer of The ________ carries digital products from producer...

Question 8

When a Hudsons coffee shop offers its products inside of a private hospital,it is acting as part of a ________.

Accepted Answer

A) conventional distribution channel 
B) direct marketing channel 
C) disintermediated system 
D) administered VMS 
E) horizontal marketing system 
A) conventional distribution channel 
B) direct marketing channel 
C) disintermediated system 
D) administered VMS 
E) horizontal marketing system

Question 9

The goal of marketing logistics should be to provide a(n)________ level of customer service at the least cost.

Accepted Answer

The answer of The goal of marketing logistics should be...

Question 10

Which of the following statements about a zero-level channel is correct?

Accepted Answer

A) It may also be called a backward channel. 
B) It is the same as a direct marketing channel. 
C) It has only one intermediary between producer and consumer. 
D) It has three members. 
E) It refers to intensive distribution channels where there are an indeterminate number of channel members. 
A) It may also be called a backward channel. 
B) It is the same as a direct marketing channel. 
C) It has only one intermediary between producer and consumer. 
D) It has three members. 
E) It refers to intensive distribution channels where there are an indeterminate number of channel members.

Question 11

________ account for the major share of freight movement within Australia with some 40 per cent of total cargo tonne-kilometres moved.

Accepted Answer

The answer of ________ account for the major share of...

Question 12

The retailing sector suffers from chronic overcapacity,resulting in fierce competition for customer dollars.

Accepted Answer

A) True 
 B)False

Question 13

Although channel members are dependent on one another,disagreements can and do occur.Such disagreements are known as channel ________.

Accepted Answer

The answer of Although channel members are dependent on one...

Question 14

Multichannel distribution systems are also called ________.

Accepted Answer

A) dual distribution systems 
B) hybrid marketing systems 
C) administered franchises 
D) horizontal multichannel systems 
E) contractual marketing systems 
A) dual distribution systems 
B) hybrid marketing systems 
C) administered franchises 
D) horizontal multichannel systems 
E) contractual marketing systems

Question 15

Wholesalers today must define their target markets and position themselves effectively.

Accepted Answer

A) True 
 B)False

Question 16

A producer sells its products to K-Mart,who then onsells them to the consumers.This is an example of a(n)________.

Accepted Answer

A) direct marketing channel 
B) producer channel 
C) indirect marketing channel 
D) retailer channel 
E) corporate vertical marketing system 
A) direct marketing channel 
B) producer channel 
C) indirect marketing channel 
D) retailer channel 
E) corporate vertical marketing system

Question 17

Carrying too much inventory is always preferable to carrying too little.

Accepted Answer

A) True 
 B)False

Question 18

The largest single group of wholesalers,accounting for roughly 50 per cent of all wholesaling,are the ________.

Accepted Answer

A) limited service wholesalers 
B) merchant wholesalers 
C) brokers 
D) manufacturers' agents 
E) None of the above. 
A) limited service wholesalers 
B) merchant wholesalers 
C) brokers 
D) manufacturers' agents 
E) None of the above.

Question 19

All of the institutions in a channel are connected by flows,including physical flow,flow of ownership,payment flow,information flow and ________ flow.

Accepted Answer

A) promotion 
B) acquisition 
C) customer 
D) return product 
E) by-product 
A) promotion 
B) acquisition 
C) customer 
D) return product 
E) by-product

Question 20

The modern marketing organisation uses its ________ strength to coordinate functions within it by managing the activities of suppliers,purchasing agents,manufacturers,marketers,intermediaries and customers.

Accepted Answer

The answer of The modern marketing organisation uses its ________...

Wholesalers that are owned by farmer-members who assemble farm products to sell in local markets are known as ________.

The main supply chain functions focusing on the customer end include which of the following ?

The most common type of agent wholesaler is ________.

A company using just-in-time (JIT)logistics carries only small inventories and uses sophisticated forecasting along with flexibly delivery so that supplies of new stock arrive only when they are needed.

An advantage of a vertical marketing network (VMN)over a conventional distribution channel is that it acts as a ________ system.

The wholesaler who represents two or more manufacturers of related lines is called a ________.

The ________ carries digital products from producer to customer via satellite,cable or copper wire.

When a Hudsons coffee shop offers its products inside of a private hospital,it is acting as part of a ________.

The goal of marketing logistics should be to provide a(n)________ level of customer service at the least cost.

Which of the following statements about a zero-level channel is correct?

________ account for the major share of freight movement within Australia with some 40 per cent of total cargo tonne-kilometres moved.

The retailing sector suffers from chronic overcapacity,resulting in fierce competition for customer dollars.

Although channel members are dependent on one another,disagreements can and do occur.Such disagreements are known as channel ________.

Multichannel distribution systems are also called ________.

Wholesalers today must define their target markets and position themselves effectively.

A producer sells its products to K-Mart,who then onsells them to the consumers.This is an example of a(n)________.

Carrying too much inventory is always preferable to carrying too little.

The largest single group of wholesalers,accounting for roughly 50 per cent of all wholesaling,are the ________.

All of the institutions in a channel are connected by flows,including physical flow,flow of ownership,payment flow,information flow and ________ flow.

The modern marketing organisation uses its ________ strength to coordinate functions within it by managing the activities of suppliers,purchasing agents,manufacturers,marketers,intermediaries and customers.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters

Exam 10: Pricing Strategies: Understanding and Capturing Customer Value

Wholesalers that are owned by farmer-members who assemble farm products to sell in local markets are known as ________.

The main supply chain functions focusing on the customer end include which of the following ?

The most common type of agent wholesaler is ________.

A company using just-in-time (JIT)logistics carries only small inventories and uses sophisticated forecasting along with flexibly delivery so that supplies of new stock arrive only when they are needed.

An advantage of a vertical marketing network (VMN)over a conventional distribution channel is that it acts as a ________ system.

The wholesaler who represents two or more manufacturers of related lines is called a ________.

The ________ carries digital products from producer to customer via satellite,cable or copper wire.

When a Hudsons coffee shop offers its products inside of a private hospital,it is acting as part of a ________.

The goal of marketing logistics should be to provide a(n)________ level of customer service at the least cost.

Which of the following statements about a zero-level channel is correct?

________ account for the major share of freight movement within Australia with some 40 per cent of total cargo tonne-kilometres moved.

The retailing sector suffers from chronic overcapacity,resulting in fierce competition for customer dollars.

Although channel members are dependent on one another,disagreements can and do occur.Such disagreements are known as channel ________.

Multichannel distribution systems are also called ________.

Wholesalers today must define their target markets and position themselves effectively.

A producer sells its products to K-Mart,who then onsells them to the consumers.This is an example of a(n)________.

Carrying too much inventory is always preferable to carrying too little.

The largest single group of wholesalers,accounting for roughly 50 per cent of all wholesaling,are the ________.

All of the institutions in a channel are connected by flows,including physical flow,flow of ownership,payment flow,information flow and ________ flow.

The modern marketing organisation uses its ________ strength to coordinate functions within it by managing the activities of suppliers,purchasing agents,manufacturers,marketers,intermediaries and customers.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters