Exam 11: Additional Pricing Considerations

________ is the message execution style that depicts one or more typical people using the product in a normal setting.

The process of making a brand an inseparable part of some other form of entertainment such as a feature film or TV program is known as ________.

Because of advertising's public nature,consumers tend to think of large-scale advertised products as more legitimate.

________ advertising is important for mature products since it helps to maintain customer relationships and keep consumers thinking about the product.

________ ________ refers to the process of creating and placing newsworthy information in the news media to attract attention to a person,product or service.

________ is a measure of the number of times the average person in the target market is exposed to an advertising message during a given period of time.

A method of budgeting for advertising that views sales as the cause of promotion rather than as the result is known as ________.

Danks,a manufacturer of pumps and plumbing valves,employs regional salespeople to sell its products to wholesalers and cities.This is an example of ________.

A company's website can be an important public relations vehicle.

Media multi-taskers are people who consume more than one medium simultaneously.

The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.

After creating message strategy statements,the advertiser must develop a(n)________ that will bring the message strategy to life in a distinctive and memorable way.

Reach is a measure of how many times the average person in the target market is exposed to the message.

________ means scheduling ads evenly within a given period.________ means scheduling ads unevenly over a given time period.

Ads that are built around dream themes use which type of execution style?

Corporate sponsored conferences,press tours,laser shows,hot air balloons and educational programs designed to reach and interest target publics are examples of ________.

Any paid form of non-personal presentation and promotion of ideas,goods or services by an identified sponsor is called ________.

Mass marketers can expect consumers to distinguish between commercial message sources to maintain a clear image of a company and its brands.

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an advertising objective.

Which promotional mix strategy directs marketing efforts toward final consumers?