Exam 8: Addressing Concerns and Earning Commitment

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Jennifer, a salesperson for ABC Industrial Equipment, likes to address certain known sources of buyer resistance before the buyer brings them up. Jennifer is using the ____ method of handling resistance.

(Multiple Choice)
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_____________objection is resistance to a product in which a buyer puts off the decision to buy until a later date.

(Short Answer)
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Forestalling and "Coming-to-That" are essentially the same method for handling resistance.

(True/False)
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In order to effectively respond to objections, salespeople must be good listeners.

(True/False)
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The alternative choice method for gaining commitment makes the assumption that the buyer wants to make a purchase.

(True/False)
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"Your price is not different enough to change the suppliers" reflects the expression of a ___________objection.

(Short Answer)
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A rather harsh response that the prospect is wrong, reflects the ________________method of handling objections.

(Short Answer)
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A salesperson attempting to soften the blow in correcting the prospects information is using the _______________method of handling objections..

(Short Answer)
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Which of the following is not a common reason why prospects raise objections?

(Multiple Choice)
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______________ objection is resistance to a product that results when a buyer has never heard of or is not familiar with the products company.

(Short Answer)
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When dealing with buyer objections, it is a good idea to use the Forestalling method most of the time.

(True/False)
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When a buyer tells the salesperson "no," other than thanking the customer for their time the salesperson's job is over.

(True/False)
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"How do I know you'll meet our delivery requirements?" is an example of a service objection.

(True/False)
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A salesperson that relates that others actually found their initial opinions to be unfounded is using the ____________________method of handling objections.

(Short Answer)
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Traditional techniques for gaining commitment are still viewed as effective by most professional buyers today.

(True/False)
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A buyer saying "The price is higher than I thought it would be" should be viewed by the salesperson as a(n) ____.

(Multiple Choice)
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A buyer who says "Your company is too small to meet my needs" is expressing a(n) ____ objection.

(Multiple Choice)
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LAARC is an acronym for ____.

(Multiple Choice)
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"A maintenance agreement should be included" reflects the expression of a _____________objection.

(Short Answer)
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A salesperson that tells the buyer that he or she will be covering the objection later in his or her presentation is using the __________________method of handling objections.

(Short Answer)
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