Exam 8: Addressing Concerns and Earning Commitment

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A buyer saying "The price is lower than I thought it would be" is communicating a(n) ____.

(Multiple Choice)
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Buyers may raise objections because it is customary to do so.

(True/False)
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A buyer who says "We have a better offer from your competitor" is likely expressing a(n) ____ objection.

(Multiple Choice)
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When preparing for sales resistance, salespeople should remember ____.

(Multiple Choice)
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Tracy is a salesperson for XYZ Computer Co. and is having trouble getting sales. Her customers consistently bring up need objections and she is rarely able to overcome them. Chances are Tracy ___________________.

(Multiple Choice)
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The "standing-room-only" close is an effective relationship-building earning commitment technique.

(True/False)
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_____________ refers to a response to buyer objections in which the salesperson answers the objection during the presentation before the buyer has a chance to ask it.

(Short Answer)
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"The equipment I have is still good" reflects the expression of a _____________objection.

(Short Answer)
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The most straightforward method for earning commitment is?

(Multiple Choice)
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"I'm concerned that if we ever have trouble with a copier we buy from your company, you won't service it in a timely fashion" is an example of a product objection.

(True/False)
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Sales resistance is not a normal part of the sales process.

(True/False)
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Red light statements made by the buyer indicate minor resistance and should be all but ignored by the salesperson.

(True/False)
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When salespeople relate the initial sales resistance and subsequent acceptance and positive outcome experienced by a previous customer in an effort overcome sales resistance with a current customer, they are using which method of responding to objections?

(Multiple Choice)
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Questions asked by the salesperson designed to elicit how far along the prospect is in his/her decision making are called ____.

(Multiple Choice)
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"Would you like to place an order today?" is an example of which type of technique to earn commitment?

(Multiple Choice)
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Acknowledging a buyer's expressed concern is important because doing so ____.

(Multiple Choice)
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