Exam 8: Addressing Concerns and Earning Commitment

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One of the reasons (provided the text) that prospects raise objections is "the salesperson has failed to prospect and ______________an properly).

(Short Answer)
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One method for gaining commitment involves the salesperson reviewing with the buyer all of the confirmed benefits.

(True/False)
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"Close early and close often" is a good motto for salespeople involved in relational selling.

(True/False)
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Before attempting to gain commitment, the salesperson should summarize all the benefits their offer (solution) is capable of producing.

(True/False)
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Price objections are the most difficult to overcome.

(True/False)
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The _____________ is a selling technique in which a salesperson relates how one of his or her customers had a problem similar to the prospect's and solved it by using the salesperson's product.

(Short Answer)
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__________________ choice is a selling technique in which the salesperson asks the prospect to select from two or more choices during a sales presentation.

(Short Answer)
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LAARC is a tool for helping salespeople ____.

(Multiple Choice)
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Today's buyers are more likely to be less tolerant of "closing techniques."

(True/False)
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A ___________objection is resistance to a product in which a buyer does not like the way the product looks or feels.

(Short Answer)
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"Are you interested in the basic model or would you like the deluxe model?" is an example of which type of technique to earn commitment?

(Multiple Choice)
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Tami is a new salesperson for ABC Industrial Equipment Co. and is concerned about her ability to handle objections. She is comforted somewhat by knowing that most objections fall into one of five categories. Which of the following is not one of those categories?

(Multiple Choice)
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The first step in the LAARC method for handling resistance is to ___________.

(Short Answer)
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A ___________objection is resistance to a product in which the buyer says that he or she does not need the product.

(Short Answer)
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Which of the following is not a technique for earning commitment?

(Multiple Choice)
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Anthony is salesperson for XYZ Co. and is confronting an objection. The first thing Anthony needs to do is:

(Multiple Choice)
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Turning a reason not to buy into a recent to buy, reflects the ______________method of handling objections.

(Short Answer)
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Ethan has a testimonial from a highly respected customer that counters the rumor Ethan's company doesn't have a strong research and development department. With which of the following types of objection handling methods is Ethan most likely to use the testimonial?

(Multiple Choice)
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__________ is a selling technique in which the salesperson asks the customer directly to buy.

(Short Answer)
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When attempting to understand the objection the buyer is trying to express, the salesperson should:

(Multiple Choice)
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