Exam 8: Addressing Concerns and Earning Commitment
Exam 1: Overview of Personal Selling103 Questions
Exam 2: Building Trust and Sales Ethics107 Questions
Exam 3: Understanding Buyers129 Questions
Exam 4: Communication Skills126 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue109 Questions
Exam 6: Planning Sales Dialogues and Presentations113 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value131 Questions
Exam 8: Addressing Concerns and Earning Commitment116 Questions
Exam 9: Expanding Customer Relations114 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork137 Questions
Exam 11: Sales Management and Sales 2.0186 Questions
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Stacey, a salesperson for XYZ Co. has just heard her prospect make a red light statement. This means:
(Multiple Choice)
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"How quickly can you deliver the product" is an example of a commitment signal.
(True/False)
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One of the most difficult types of objections to overcome is one based on ____.
(Multiple Choice)
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Initially, if a salesperson fails to earn the buyer's commitment, he/she should first?
(Multiple Choice)
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"How quickly can you deliver the product" is an example of a trial commitment.
(True/False)
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_____________ objection is resistance to a product based on the price of the product being too high for the buyer.
(Short Answer)
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Jeremy is interested in buying 10 cars for his company. He likes a particular car a salesperson is showing him but expresses concern about the fact that the car's engine isn't as powerful as others he was considering. Which of the following best illustrates the salesperson's use of the translation method to handle Jeremy's concern?
(Multiple Choice)
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"How do I know you'll meet our delivery requirements?" is an example of a need objection.
(True/False)
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A salesperson counterbalancing the objection with an offsetting benefit is using the _____________method of handling objections.
(Short Answer)
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Buyers may express resistance before ever talking with the salesperson about solutions and price.
(True/False)
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One method for gaining commitment involves the salesperson working with the buyer to list the reasons why the buyer would not want to make a purchase.
(True/False)
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The Direct Denial method is probably the safest objection handling method.
(True/False)
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Gaining commitment should be a natural result if the salesperson has done a good job of uncovering needs, presenting appropriate solutions, and handling customer concerns.
(True/False)
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Buyer resistance to the progression of the sale is referred to as _____________.
(Multiple Choice)
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A buyer expressing concern about the warranty offered by the seller is raising which type of objection?
(Multiple Choice)
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A buyer expressing concern about the product's ability to function properly is raising which type of objection?
(Multiple Choice)
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Which of the following is not a method for responding to objections?
(Multiple Choice)
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The "need objection" and "product objection" categories are essentially the same.
(True/False)
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