Exam 15: Product and Supply Chain Management

Both the physical movement of products and the establishment of intermediary relationships to guide and support the movement of the products are included in

Strategies for goods marketing and services marketing are essentially identical.

A brand includes only the verbal identification of a product.

A product strategy that includes a new product that is quite different from existing products

According to Clayton Christensen's statistics, _____ % of all innovations that eventually became successful started out in the wrong direction.

The collection of product lines within a firm's ownership and control is referred to as the

There are six categories of product strategy alternatives for small businesses.

List and briefly comment on the three main considerations in constructing a channel of distribution.

Sustainable competitive advantage is

Product testing is the last step in the product development process.

Warranties are important for products

Trademark and service mark are legal terms indicating the exclusive right to use a brand.

A direct channel of distribution is one that involves no intermediaries.

All of the following are product strategy alternatives except

You Make the Call-Situation 4 What does the Internet have to do with making ice cream?

The initial stage in a formal product development process is the _____ stage.

An individual product's "product life cycle" includes what four stages, and in which order?

Small businesses are encouraged to view distribution costs as

Small companies do not fare well with innovation because 95% of radical innovations are produced by large firms.

A utility patent covers the appearance of a product and everything that is an inseparable part of the product.