Exam 15: Product and Supply Chain Management

Two brands of bar soap are two product items in one product line.

Entrepreneurs often regard distribution as the most glamorous marketing activity.

Import Properties, a small firm that imports trade goods from South America, ships purchased goods on one of two company-owned vessels. Import Properties operates as a

According to the Nutrition Labeling and Education Act of 1990, food products addressed must have a standard nutrition label, listing the amount of calories, fat, salt, and nutrients contained.

All of the following are stages in a formal product development process except

Technologies Limited, a small producer of closed-circuit, handheld radio communication devices marketed to contractors (walkie-talkies), wants to expand. Using its knowledge of communication technologies, it developed a cellular-based phone system designed for contractors. Technologies Limited is employing a _____ product strategy.

Labeling information should be limited to minimum legal requirements.

Seasons Greetings, a small manufacturer of holiday greeting cards, sells its product through independent retailers and mail-order marketing. Seasons Greetings is relying on

____ encompasses both the physical movement of products and the establishment of intermediary relationships.

You Make the Call-Situation 1 Linda McMahan was getting numerous compliments on a handbag she carried to The University of Texas events. She had purchased the handbag, which carried the UT name, at a local store but felt the quality of the bag was poor. She and her sister-in-law, Sue Craft McMahan, decided to become partners and produce and sell high-end handbags emblazoned with the college logo. The pair designed four different types of bags-a large totebag, a smaller bag, a crescent-shaped handbag, and a "bolder" game-day bag-all marked with The University of Texas emblem. Early responses to the product line were overwhelming. They've now set their sights on other big name schools. (Source: Nichole L. Torros, "Smells Like School Spirit," Entrepreneur, December 2003, p. 132.)

The distinctive operating image of a product, including features such as size, shape, color or color combinations, texture, graphics, or even particular sales techniques, can be protected

An example of a distribution intermediary that actually takes ownership of the goods it distributes is:

Explicit functions of packaging include all of the following except

It is generally easier and more beneficial for a small business to develop products that are similar to those of competitors, rather than attempt to offer a sufficiently different product.

Effective evaluation of warranty policies should focus on all of the following except

Concerning labeling, which statement is false?

A legal term indicating the exclusive right of a firm to use a brand to identify a product is a

Which of the following is not true with respect to labeling?

Supply chain management does NOT integrate and coordinate:

An entrepreneur opened a small business producing high-quality paper products. She decided to place a multicolored pine tree on all product boxes and on the sign outside the facilities, to symbolize the business. This symbol is an example of