Exam 15: Product and Supply Chain Management

Important rules of thumb in naming a product include all of the following except

A major, explicit responsibility of marketing is to transform a basic product into a total product offering.

The below listed outcomes are all "fruits" of competitive advantage except

Name the six categories of major product strategies.

Auto Shine is introducing an improved version of its existing car wax targeted at luxury car owners. The firm has decided to leave the original product in the mix and aim the new product at the original target market. Auto Shine is employing a _____ product strategy.

All small firms want to grow.

A copyright notice should include

Which of the following is not part of the product life cycle as depicted in Exhibit 15-3?

Small businesses can protect their intangible assets by means of any of the following except

In order to be enforceable, warranties must be in writing.

Joe Kott has established a successful formed cement products business by developing an inventory control method and delivery service that gets products to construction sites faster than his rivals. If Kott continues to improve this system and stay ahead of his competitors, it can be a source of

Trade dress describes those elements of a firm's distinctive operating image that are not specifically protected under a trademark, patent, or copyright.

A small firm can try to increase sales of an existing product by all of the following except

Karen McMasters grew her business on eBay to over $3.5 million in sales in 2007 selling _____.

The name Xerox is a

The term channel management is synonymous with the term logistics.

Every new product must be carefully analyzed in terms of financial considerations in the _____ stage of the product development process.

Given the complexity of the task, entrepreneurs must use an attorney to conduct a trademark search.

Physical distribution of products includes only transportation.

According to the textbook's three-stage model of the life cycle of a competitive advantage, firms can exploit a competitive advantage during the "develop" stage.