Exam 14: Marketing: Building Customer and Stakeholder Relationships

Marketers define a ________ as any physical good,service,or idea that satisfies a want or need.

Contacting customers after a sale to reassure them that they made the right decision is intended to offset:

All of the following statements about the B2B market are true except:

A comparison of the marketing concept and customer relationship management indicates that customer relationship management:

The marketing activities of an organization involve the evaluation of alternatives to finance their activities.

Psychographic segmentation involves dividing a market into segments based on values,attitudes,and interests.

)Which of the following represents a technique used to obtain primary data?

Hideki has just been transferred from a position in his firm where he dealt with the consumer market to a new job dealing with buyers in the B2B market.Which of the following correctly identifies a key difference Hideki is likely to observe between consumer markets and business-to-business markets?

Which of the following is the best example of cognitive dissonance?

Jason bought an expensive new sports car last week.Immediately after the purchase,he starts to worry that he paid too much,and that a less expensive model with better gas mileage would have been a wiser choice.Marketers refer to the doubts Jason is experiencing as post-purchase stress syndrome.

There are two distinct dimensions to the social media marketing era.

The marketing concept has three parts: (1) a consumer orientation, (2) a service orientation, and (3) an advertising orientation.

Price is the determining factor as to whether a good is classified as a consumer good or a B2B product.

Marketing is a set of business practices designed to plan for and present an organization's products or services in ways that build effective customer relationships.

Firms adopting a relationship marketing strategy by creating a community of buyers view their company's Internet web site as a(n):

The B2B market involves few trades and less dollars than the consumer market because there are so many more consumers than there are businesses.

Marketing research helps determine what customers have purchased in the past,what situational changes have occurred to change consumer preferences,and what consumers are likely to want in the future.

After years of selling in the consumer market,Dave accepted a job as a salesperson for a firm that markets its products in the B2B market.As he considers his new responsibilities,it's likely that he will:

Because accurate and timely market information is vital to a firm's success,businesses should budget whatever it takes to get the best data available.

Describe the steps involved in conducting marketing research.