Exam 12: Obtaining Commitment

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If your company knows the market and the value of your product, you should never have to apologize for the price you quote.

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What is typically the last element of any deal to be presented and discussed?

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_____ salespeople are self-confident and positive; they maintain the proper perspective by being responsive to customer needs.

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Kendra is the new owner of a catering company. She got an invoice for a new walk-in refrigerator in the mail which contained the phrase "2/10, n/30." How would you explain this to her?

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In most sales presentations, there is one psychological moment that affords the best opportunity to make a sale. If it is missed, gaining prospect commitment will be difficult, if not impossible.

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Assertive salespeople control the sales interaction but often do not gain commitment because they prejudge the customer's needs and fail to probe for information.

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Is there a right time to obtain commitment? How do customers let salespeople know they are ready to buy?

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How should a salesperson interpret a question such as, "How soon would you be able to deliver the machine?"

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Julie had trouble sleeping last night. After two weeks of looking and comparing alternatives, she finally bought an iMac computer. Then she lay awake most of last night worrying about whether she should have purchased a different brand. The term for what Julie is experiencing is:

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