Exam 12: Obtaining Commitment
Exam 1: Selling and Salespeople84 Questions
Exam 2: Building Partnering Relationships104 Questions
Exam 3: Ethical and Legal Issues in Selling128 Questions
Exam 4: Buying Behavior and the Buying Process114 Questions
Exam 5: Using Communication Principles to Build Relationships91 Questions
Exam 6: Adaptive Selling for Relationship Building102 Questions
Exam 7: Prospecting113 Questions
Exam 8: Planning the Sales Call99 Questions
Exam 9: Making the Sales Call102 Questions
Exam 10: Strengthening the Presentation107 Questions
Exam 11: Responding to Objections126 Questions
Exam 12: Obtaining Commitment109 Questions
Exam 13: Formal Negotiation128 Questions
Exam 14: After the Sale: Building Long-Term Partnerships103 Questions
Exam 15: Managing Your Time and Territory123 Questions
Exam 16: Managing Within Your Company121 Questions
Exam 17: Managing Your Career112 Questions
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As they walked in from looking at the new Ford Rangers on the lot, Ed, the salesperson, asked Kristy, "Which color do you want, the red or the white?" "White," she relied. "Great, I'll write it up!" responded Ed. Ed is apparently using the _____ closing method.
(Multiple Choice)
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_____ salespeople control the sales interaction but often do not gain commitment because they prejudge the customer's needs and fail to probe for information.
(Multiple Choice)
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"Would you like me to send an order to your distribution center today?" said the salesperson using the _____ closing method.
(Multiple Choice)
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The balance sheet method of closing can often insult a buyer's intelligence.
(True/False)
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When closing a sale, there should be no surprises for the buyer.
(True/False)
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The terms and conditions of sale include shipping costs. The seller quotes an FOB price. The letters FOB stand for:
(Multiple Choice)
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Harold rents mailing lists. With the _____ method of obtaining commitment, Harold might ask a customer concerned about the cost of mailing lists, "What If I could guarantee that this list had no duplicate addresses, would you be interested in renting it?"
(Multiple Choice)
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Buyer's comments are often the best indications that he or she is considering commitment. Which of the following is the best example of buyer offering their own benefit statement?
(Multiple Choice)
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Which of the following is an example of a salesperson who has obtained commitment?
(Multiple Choice)
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To use the Ben Franklin close correctly, Maggie must be certain she is listing the tangible features (rather than the less tangible benefits) on the T she has drawn.
(True/False)
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As Warren concluded his interview with Christina he said, "Congratulations, I know you're going to be glad you decided to use our service. There is no finer service available in New York City. Now, let's make sure we get off to a great start! I will be here next Thursday to begin delivering your system..." The immediate purpose of this dialogue was to:
(Multiple Choice)
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The owner of Molly's Gift Shop ordered a brass sculpture from The Brass Baron, a distributor of garden whimsy, for $200. The invoice she received from The Brass Baron read, "2/15, n/30," and arrived on March 1. How much will she have to pay if she pays the invoice by March 11?
(Multiple Choice)
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Wesley has just obtained a small order from a buyer who will see if his product will work. What has Wesley obtained?
(Short Answer)
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The process of obtaining commitment always occurs at the end of any sales call.
(True/False)
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What should the salesperson NOT do if he or she fails to obtain commitment from a prospect?
(Multiple Choice)
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When the prospect leans forward, catches the salesperson's eye, and says, "This is a great product you're selling. I don't know why someone didn't come up with this product years ago," the salesperson is correct in perceiving these actions as:
(Multiple Choice)
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What method is used to learn why a prospect is hesitant to make a commitment?
(Short Answer)
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Effective methods of gaining commitment will work even if the buyer does not trust the salesperson, the selling company, and the product.
(True/False)
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After completing the sale, Elaine likes to visit with the buyer and talk about family and mutual friends. Elaine feels this is a good way to build a long-term relationship with her customers. What do you think about Elaine's idea?
(Essay)
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