Exam 9: Promoting and Distributing

_____ includes marketing activities (other than advertising and personal selling), such as the use of trading stamps and samples, that stimulate consumer purchasing and dealer effectiveness.

Describe the four different intermediaries.

An exhibition of products or services by companies in the same industry is known as a _____.

Small businesses should give the same attention to ethnic groups as they give to traditional markets when marketing their product.

For small businesses, overseas markets represent only limited sales opportunities.

Advertising tries to convince customers that the products are superior to those of competitors.

_____ are the institutions in the channel of distribution that either take title to or negotiate the sale of the product.

_____ take actual physical possession of goods and then market them to other channel members, or industrial users.

A(n) _____ consists of the various marketing organizations involved in moving the flow of goods and services from producer to user.

It is a misconception among small business owners that foreign consumers will not buy American products.

Only large firms can export successfully.

What is merchandising?

_______ are intermediaries who buy designer labels of clothing and sell them at less than typical retail prices.

_____ advertising tries to get potential customers to buy a product within a short period of time so that the reaction can be easily measured.

For small businesses, export start-up costs are always very high.

What is prospecting?

A _____ brings the buyer and seller together but does not take actual possession of the goods.

The U.S. Department of Commerce helps identify the best partners for potential trading with the United States.

Most small manufacturers have their own private warehouses.

The most accurate method for setting an advertising budget is the units of sales method.