Question 1

Retailers sell goods and services directly to ultimate _____.

Accepted Answer

A)  wholesalers 
B)  producers 
C)  brokers 
D)  consumers 
A)  wholesalers 
B)  producers 
C)  brokers 
D)  consumers

Question 2

The primary advantage of railroads is the capacity to carry large volumes of goods, fairly quickly, at a low cost.

Accepted Answer

A) True 
 B)False

Question 3

The relative cost of an advertising media is the relationship between the actual cost of the ad and the number of consumers the message reaches.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is the first step in the creative selling process?

Accepted Answer

A)  Making initial contact 
B)  Presenting the product 
C)  Preparation 
D)  Prospecting 
A)  Making initial contact 
B)  Presenting the product 
C)  Preparation 
D)  Prospecting

Question 5

The absolute cost of an advertising media is the:

Accepted Answer

A)  relationship between the actual cost and the number of consumers the message reaches. 
B)  ratio between the cost of commercial time and the program rating. 
C)  actual expenditure of running an ad. 
D)  cost of ad space compared to its circulation. 
A)  relationship between the actual cost and the number of consumers the message reaches. 
B)  ratio between the cost of commercial time and the program rating. 
C)  actual expenditure of running an ad. 
D)  cost of ad space compared to its circulation.

Question 6

_____ play an important role in shipping because of their flexibility and the improved highway systems.

Accepted Answer

A)  Cables 
B)  Trucks 
C)  Railroads 
D)  Oil pipelines 
A)  Cables 
B)  Trucks 
C)  Railroads 
D)  Oil pipelines

Question 7

Which of the following is true about exporting by American firms?

Accepted Answer

A)  Only large firms can export successfully. 
B)  Payment for goods sold to foreign buyers is uncertain. 
C)  Overseas markets represent unlimited sales opportunities. 
D)  Foreign consumers will not buy American products. 
A)  Only large firms can export successfully. 
B)  Payment for goods sold to foreign buyers is uncertain. 
C)  Overseas markets represent unlimited sales opportunities. 
D)  Foreign consumers will not buy American products.

Question 8

In the context of steps in the sales process, presenting the product consists of taking the initiative in dealing with new and regular customers by going to them with a new product or service idea.

Accepted Answer

A) True 
 B)False

Question 9

Why do small firms import products?

Accepted Answer

There are various significant reasons fo

Question 10

Which of the following is true about selling in today's world?

Accepted Answer

A)  Advertising entices customers to desire a product, and it alone is usually sufficient to complete a sale. 
B)  Self-service increases retail costs by having less effective use of store space. 
C)  Now many retailers are using salary or salary plus commission, rather than straight commission, to pay their salespeople. 
D)  Personal selling is one activity where small firms, particularly retailers, can compete with larger competitors-and win. 
A)  Advertising entices customers to desire a product, and it alone is usually sufficient to complete a sale. 
B)  Self-service increases retail costs by having less effective use of store space. 
C)  Now many retailers are using salary or salary plus commission, rather than straight commission, to pay their salespeople. 
D)  Personal selling is one activity where small firms, particularly retailers, can compete with larger competitors-and win.

Question 11

Product advertising refers to selling an idea about a company.

Accepted Answer

A) True 
 B)False

Question 12

Which mode of transportation has the disadvantage of operating on fixed routes and on a fixed schedule?

Accepted Answer

A)  Oil pipelines 
B)  Trucks 
C)  Railroads 
D)  Cables 
A)  Oil pipelines 
B)  Trucks 
C)  Railroads 
D)  Cables

Question 13

The U.S. Department of Commerce offers assistance to small firms through its Trade Information Center and its Global Export Market Information Service.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following refers to an opportunity available for small firms interested in global operations?

Accepted Answer

A)  Expansion of markets and product diversification 
B)  Rapid change in political systems 
C)  Fluctuating foreign exchange rates 
D)  Cultural and language barriers 
A)  Expansion of markets and product diversification 
B)  Rapid change in political systems 
C)  Fluctuating foreign exchange rates 
D)  Cultural and language barriers

Question 15

Most small businesses use advertising agencies to develop their ad programs.

Accepted Answer

A) True 
 B)False

Question 16

Exporting is the process of purchasing the goods of other nations.

Accepted Answer

A) True 
 B)False

Question 17

What are the different types of sales promotions?

Accepted Answer

Sales promotion, or activities that try

Question 18

Institutional advertising:

Accepted Answer

A)  is selling an idea about the company. 
B)  refers to promoting a product that is banned by law. 
C)  conveys socially relevant messages. 
D)  must be used only while introducing a new product. 
A)  is selling an idea about the company. 
B)  refers to promoting a product that is banned by law. 
C)  conveys socially relevant messages. 
D)  must be used only while introducing a new product.

Question 19

In the context of small businesses, which of the following statements regarding global marketing is true?

Accepted Answer

A)  Only large firms can export successfully. 
B)  Payment for goods sold to foreign buyers is always uncertain. 
C)  Foreign consumers will not buy American products. 
D)  Overseas markets represent wide sales opportunities. 
A)  Only large firms can export successfully. 
B)  Payment for goods sold to foreign buyers is always uncertain. 
C)  Foreign consumers will not buy American products. 
D)  Overseas markets represent wide sales opportunities.

Question 20

Television is a cost-effective advertising medium for many small firms to use.

Accepted Answer

A) True 
 B)False

Retailers sell goods and services directly to ultimate _____.

The primary advantage of railroads is the capacity to carry large volumes of goods, fairly quickly, at a low cost.

The relative cost of an advertising media is the relationship between the actual cost of the ad and the number of consumers the message reaches.

Which of the following is the first step in the creative selling process?

The absolute cost of an advertising media is the:

_____ play an important role in shipping because of their flexibility and the improved highway systems.

Which of the following is true about exporting by American firms?

In the context of steps in the sales process, presenting the product consists of taking the initiative in dealing with new and regular customers by going to them with a new product or service idea.

Why do small firms import products?

Which of the following is true about selling in today's world?

Product advertising refers to selling an idea about a company.

Which mode of transportation has the disadvantage of operating on fixed routes and on a fixed schedule?

The U.S. Department of Commerce offers assistance to small firms through its Trade Information Center and its Global Export Market Information Service.

Which of the following refers to an opportunity available for small firms interested in global operations?

Most small businesses use advertising agencies to develop their ad programs.

Exporting is the process of purchasing the goods of other nations.

What are the different types of sales promotions?

Institutional advertising:

In the context of small businesses, which of the following statements regarding global marketing is true?

Television is a cost-effective advertising medium for many small firms to use.

Starting Your Small Business

Family-Owned Businesses

Forms of Ownership of Small Businesses

Maintaining Good Government Relations and Business Ethics

Becoming the Owner of a Small Business

Planning, Organizing, and Managing a Small Business

How to Obtain the Right Financing for Your Business

Developing Marketing Strategies

How to Obtain and Manage Human Resources and Diversity in Small Companies

How to Maintain Relationships With Your Employees and Their Representatives

Obtaining and Laying Out Operating Facilities

Purchasing, Inventory, and Quality Control

Basic Financial Planning

Budgeting and Controlling Operations and Taxes

Using Computer Technology in Small Businesses

Risk Management, Insurance, and Crime Prevention

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Exam 9: Promoting and Distributing

Retailers sell goods and services directly to ultimate _____.

The primary advantage of railroads is the capacity to carry large volumes of goods, fairly quickly, at a low cost.

The relative cost of an advertising media is the relationship between the actual cost of the ad and the number of consumers the message reaches.

Which of the following is the first step in the creative selling process?

The absolute cost of an advertising media is the:

_____ play an important role in shipping because of their flexibility and the improved highway systems.

Which of the following is true about exporting by American firms?

In the context of steps in the sales process, presenting the product consists of taking the initiative in dealing with new and regular customers by going to them with a new product or service idea.

Why do small firms import products?

Which of the following is true about selling in today's world?

Product advertising refers to selling an idea about a company.

Which mode of transportation has the disadvantage of operating on fixed routes and on a fixed schedule?

The U.S. Department of Commerce offers assistance to small firms through its Trade Information Center and its Global Export Market Information Service.

Which of the following refers to an opportunity available for small firms interested in global operations?

Most small businesses use advertising agencies to develop their ad programs.

Exporting is the process of purchasing the goods of other nations.

What are the different types of sales promotions?

Institutional advertising:

In the context of small businesses, which of the following statements regarding global marketing is true?

Television is a cost-effective advertising medium for many small firms to use.

Starting Your Small Business

Family-Owned Businesses

Forms of Ownership of Small Businesses

Maintaining Good Government Relations and Business Ethics

Becoming the Owner of a Small Business

Planning, Organizing, and Managing a Small Business

How to Obtain the Right Financing for Your Business

Developing Marketing Strategies

How to Obtain and Manage Human Resources and Diversity in Small Companies

How to Maintain Relationships With Your Employees and Their Representatives

Obtaining and Laying Out Operating Facilities

Purchasing, Inventory, and Quality Control

Basic Financial Planning

Budgeting and Controlling Operations and Taxes

Using Computer Technology in Small Businesses

Risk Management, Insurance, and Crime Prevention

Filters