Exam 4: E-Business and E-Commerce

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Intellectual property protection is not of much relevance to small businesses.

(True/False)
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_____ is meeting customer expectations with respect to processing the order and delivering the product.

(Multiple Choice)
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Product reliability is closely linked to order fulfillment. What is product reliability about?

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Define mobile e-commerce (m-commerce) and discuss why a small business owner who is already in e-commerce or has plans to do so should give it consideration.

(Essay)
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_____ is about integrating all departments and functions across a company into a single computer system that can serve the needs of each department.

(Short Answer)
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E-business and e-commerce are terms that can be used interchangeably.

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Why is an e-commerce business model important to an e-commerce business?

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In the case of ____, customer value is provided via things like convenience and a greater selection of products.

(Short Answer)
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_____ transactions are the many kinds of transactions that take place online, including contractual dealings, buying and selling of goods and services, information exchange, financial transactions, and communications.

(Short Answer)
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Anything that the customer does individually, such as searching for product or service information, entering billing information, and signing up for an e-mail confirmation is referred to as _____.

(Multiple Choice)
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How does e-business contribute to increased customer value?

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The minute a business website goes live, the business goes global.

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When websites were static, and all you could was read, this was referred to as:

(Multiple Choice)
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Secure Sockets Layer (SSL) is a security protocol that is used by web browsers and web servers to help users protect their data during transfer.

(True/False)
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What is the difference between B2B and B2C e-commerce?

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The _____ element of a business model addresses how the company will earn its money.

(Short Answer)
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Having the ability to reach global markets on a more equalized basis with larger firms is one advantage of _____.

(Short Answer)
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What is CRM and why should small businesses care about it?

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Smaller businesses offer a much more attractive target for cybercrime than larger enterprises.

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The ultimate cost for a website will be a function of its size, complexity, and the level of design.

(True/False)
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