Exam 4: E-Business and E-Commerce
Exam 1: Foundations for Small Business103 Questions
Exam 2: Your Business Idea: the Quest for Value95 Questions
Exam 3: Family Businesses128 Questions
Exam 4: E-Business and E-Commerce103 Questions
Exam 5: The Business Plan108 Questions
Exam 6: Marketing Basics91 Questions
Exam 7: Marketing Strategy100 Questions
Exam 8: The Marketing Plan97 Questions
Exam 9: Accounting and Cash Flow99 Questions
Exam 10: Financial Management95 Questions
Exam 11: Supply Chain Management: You Better Get It Right95 Questions
Exam 12: People and Organization96 Questions
Exam 13: The Search for Efficiency and Effectiveness99 Questions
Exam 14: Icebergs and Escapes90 Questions
Exam 15: Going Global: Yes or No92 Questions
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_____ refers to the purchase of goods and services through wireless technology, such as cell phones and handheld devices.
(Short Answer)
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_____ refers to the purchase of goods and services through wireless technology.
(Multiple Choice)
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Which of the following is NOT an important legal issue for small business e-commerce?
(Multiple Choice)
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The _____ of a small business should benefit from the sources of value from e-business and e-commerce in terms of lower operating costs, improved customer relationships, and higher sales.
(Short Answer)
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The most popular means for making on online payment is _____ .
(Short Answer)
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The percentage of site visitors who make a purchase is known as the ______.
(Multiple Choice)
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Cybercrime is second to the illegal drug trade in profitability.
(True/False)
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A small real-estate company has a Facebook page, a blog, and a property value calculator that allows homeowners to calculate an approximation of their home's value without having to speak to a realtor. The information is then sent via email. This is an example of a(n) _____ website.
(Short Answer)
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A small business is limited to complex CRM if they want to initiate a CRM program. This is because there are no CRM solutions designed for the small business.
(True/False)
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Should every small business look to integrate e-business and e-commerce into its operations? Explain.
e.g., for communicating with vendors, monitoring inventory, sending out bills. Even on a small scale, e-business can help improve business processes.
Even with its advantages, e-commerce may not be of interest to small businesses that do not wish to grow.
Moderate
(Essay)
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Each new _____ added at the point of checkout results in a sales increase of 5-20%.
(Short Answer)
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Amazon.com is an example of a(n) _____ type of e-commerce business.
(Short Answer)
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Trust is easier to develop in the online world because websites today are so interactive.
(True/False)
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An electronic transaction refers to the exchange of money between customer and retailer.
(True/False)
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Craigslist is an extremely popular small e-commerce business for placing classified ads. Craigslist is an example of which type of e-commerce?
(Multiple Choice)
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